Find Competitors Keywords With these Hacks
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Want to beat your competitors and attract their customers? Uncovering their most valuable keywords is the key.
You spend countless hours perfecting your website, creating amazing content, and running ads - only for your competitors to keep dominating the search results. You need a way to peek behind the curtain and see what makes them succeed.
That's where tools like Marketing Miner, Surfer SEO, and Semrush come in. This guide shows you step-by-step how to use these powerhouse tools to your advantage.?
You'll learn to identify your true competitors, decrypt their keyword goldmines, assess their content strategy, and much more. With their secrets laid bare, you can finally plan an attack to outrank and outsell them.?
Competitor Keyword Analysis With Marketing Miner
Marketing Miner lays bare your competitors' entire keyword strategy. This all-in-one marketing intelligence tool analyzes websites to pinpoint the keywords and content driving their success. Marketing Miner provides all the necessary data, from keyword research to backlink tracking.
The first step is identifying your actual competitors. Forget the businesses you assume are your competitors; Marketing Miner finds the websites really ranking for your most important keywords. Just enter 5-10 relevant terms, and it generates a report of the domains you need to beat.
With competitors identified, you can dive into their keyword goldmines. Marketing Miner analyzes competitors' websites to uncover:
You also easily get suggestions for high-value, low-competition keywords to rank for (the "low-hanging fruit"). Finally, you can view all this data in custom reports to seamlessly manage your keyword research.
But Marketing Miner goes beyond just keywords. The Content Gap Analysis helps you identify topics, types of content, and content gaps your competitors are exploiting. This allows you to craft a more comprehensive content strategy to serve your audience fully.
You can also analyze and monitor competitors' backlink profiles to understand their off-page SEO advantages. And the PPC research tools let you spy on their paid search campaigns as well. Truly an all-in-one suite for competitive marketing intelligence.
Competitor Keywords Research With Surfer SEO
While Marketing Miner reveals your competitors' keyword targets, Surfer SEO shows you how to outdo them with superior content optimization. Surfer SEO provides a blueprint for crafting content more aligned with search intent. It does this by analyzing the top-ranking pages for any keyword.
The free Keyword Surfer browser extension quickly surfaces your rivals' most valuable keywords and key metrics like search volumes.?
But the real magic happens in Surfer SEO’s SERP Analyzer tool, which dissects the top-ranking content for any keyword you pursue.
For a given keyword, SERP Analyzer shows the current top pages' content length, headings, images, and backlinks. It even scores how well each page aligns with search intent and ranking factors.?
With this competitive intelligence, you can craft content precisely engineered to satisfy searchers better than your competitors.
Lastly, you can craft SEO-optimized content right inside Surfer SEO’s Content Editor tool.?
There, you can optimize each element of your article: content, keywords, headings, images, etc. - for maximum search visibility. Streamlining this optimization process allows you to devise a content strategy that is superior to anything your competitors produce.
Competitor Keywords Analysis With Semrush
While the previous tools focused on keywords and content, Semrush provides a comprehensive look into your competitors' overall search strategy—both organic and paid.
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With Semrush, you can identify who your main competitors are in organic and paid searches. Use the Domain Overview tool in Semrush to get a comprehensive overview of any domain's online performance.
But Semrush takes things further with the Keyword Gap tool. This shows the specific keywords where your competitors are besting you, including important metrics like search volumes, keyword difficulty, and paid ad costs (CPC).
You can even export custom reports pinpointing your biggest competitive advantages and vulnerabilities regarding targeted keywords. Semrush goes beyond just keywords as well.
With Semrush, you can identify who your main competitors are in organic and paid searches. Use the Domain Overview tool in Semrush to get a comprehensive overview of any domain's online performance.
The Position Tracking tool monitors your or your competitors' ranking for any keyword set over time. This illuminates opportunities - like when a rival slips in rankings that you can capitalize on.
The Backlink Audit reveals your competitors' highest-quality backlinks that you'll need to build or outdo. Understanding their link profile is key, as backlinks remain a critical ranking factor.
And for paid search, the PPC Keyword tool pinpoints your rivals' top paid keywords to run attack campaigns against. You can view historical ad spend, and ad copy, which lets you find gaps to punch through with your own ads.
More Ways to Uncover Competitors' Keywords
We've discussed our top three go-to tools for competitor analysis: Marketing Miner, Surfer SEO, and Semrush. But you can supplement their data with these clever tactics:
Visualize Their Content Themes with Keyword Clouds
Keyword cloud generators like WordClouds analyze text and visualize the most prominent words and phrases. Feed in your competitors' website content or top-ranking pages, and these tools will highlight their thematic focal points through weighted visualizations.
While not as data-intensive as dedicated keyword tools, cloud generators offer a rapid, visual summary of the terms and topics competitors are emphasizing most. They can reveal conceptual content gaps you're missing or confirm whether you're properly prioritizing the right subject areas.
Find Their Keywords in SEO titles, meta descriptions, and H1 tags
Most SEO tools only analyze the visible, front-end content of web pages. To go deeper, view the source code of competitors' pages and dissect the supporting HTML elements.
Mine Google's Own Recommendations
Who better to look to for competitive keyword ideas than Google itself? Use Google's suggested tools like the "People Also Ask" results or the auto-suggest dropdown to shine a light on missed long-tail keywords.?
They can also reveal tangential topics and related searches that may indicate content gaps to fill. You can also leverage tools like Google Trends to identify rising topics and queries competitors haven't optimized for yet.?
Unleash Reddit, Forums, and Communities
Monitor relevant subreddits or participate in communities where your audience congregates. Identify under-served queries and niche subject areas to prioritize and produce definitive, authoritative content that your competitors will be playing catch-up on.
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What Next? Apply Your Competitive Intelligence
Now that you've mined your competitors' keyword secrets, it's time to implement that intelligence. Focus on valuable keywords your competitors are missing the mark on, or double down on terms where you already hold an edge.
But don't stop there! Uncovering your competitors' keyword goldmines is just the first step. The real work begins when you apply those hard-won insights to reshape your entire marketing strategy.
To unlock the full spectrum of competitive content marketing tactics, be sure to get a fuller guide on our blog at https://smartentrepreneurblog.com/us/find-competitor-keywords/
Don't settle for just uncovering your competitors' keyword secrets. Master the entire competitive marketing intelligence lifecycle by exploring our resources today!