FIND CLIENTS AND DEVELOP YOUR BUSINESS IN NIGERIA.

GROW YOUR INTERNATIONAL SALES

Finding clients abroad is always a challenge, and business development in Nigeria is no different. You need the right contacts, and once you reach the decision-maker, you need the right sales pitch. SCA-Partner has local people in the country who know the market and the business culture. We find and approach the right organizations for you. Our continuous presence in Nigeria ensures trust and prompt follow-up.

HOW TO SELL YOUR PRODUCT OR SERVICE IN NIGERIA?

Nigeria, located in West Africa, is the most populous country on the continent with over 206 million people as of 2023. It is Africa’s largest economy, with a diverse economic landscape including sectors such as oil and gas, agriculture, telecommunications, and services.

NIGERIAN BUSINESS CULTURE

English is the official language in Nigeria, with diverse cultural influences from over 250 ethnic groups. Nigerian business culture values personal relationships and trust. Business dealings often require patience and respect for hierarchical structures.

NEGOTIATION TACTICS IN NIGERIA

The following guidelines will help project your business favorably to your Nigerian clients:

• Build a strong reputation and credibility for your business.
• Approach negotiations with a blend of professionalism and respect.
• Understand that decision-making may involve consultations and consensus-building.
• Be prepared for bargaining and be flexible in your offers.

OUR STRUCTURED APPROACH FOR FINDING INTERNATIONAL CLIENTS

SCA-Partner has a proven methodology to start or increase your sales in Nigeria. Our local teams in over 30 countries help you define your pitch and find and convince the right sales channels or clients.

Month 1

SCAN PHASE

• Introduce your company and offerings.
• Receive an initial list of potential distributors, partners, or clients.
• Gather feedback on your product or service in the Nigerian market.
• Gain insights into local competitors.

Month 2

LAUNCH PHASE

• Develop a tailored sales pitch for the Nigerian market with our guidance.
• Expand and refine your list of target clients.
• Initiate contact with key decision-makers.
• Evaluate and adjust your approach based on initial responses.

Month 3 and Beyond

GROW PHASE

• Continuously expand your list of target clients until all relevant ones are identified.
• Persistently pitch your product or service and follow up on leads.
• Receive comprehensive monthly reports detailing our activities and progress.

Select Nigeria as your target country to view pricing and package details:

• Market Pioneer: from € 390 per month
• Market Explorer: from € 780 per month
• Market Conqueror: from € 1560 per month