A financial plan with that trendy nail?
Financial Planning
The leading resource of news, data and analysis for the wealth management industry.
Wealth management and social media can make uneasy bedfellows.
The reasons are manifold. Scammers who use TikTok to pump up penny stocks before dumping them give the financial advice industry a bad image. So do celebrities who hype cryptocurrencies and risky private investments. Bold-faced names hawking annuities on late-night television fall in the same bucket.
On another front, advisors are now subject to the SEC’s new rule on marketing, which defines and governs what constitutes advertising by advisors, allows for the use of testimonials from current clients and creates new standards for reporting the performance of past investments and?use of investment projections in marketing campaigns.
Time to register for INVEST 2023, Financial Planning’s conference focused on getting the most out of your wealthtech.
Which all makes it all the more striking that Northwestern Mutual, the giant insurer and wealth management company, is turning to Pinterest to drum up customers.
At the inspo-board digital platform, top keyword searches include nails, dinner ideas, recipes, wallpaper and tattoos. The majority of its users are Gen Z women, born between 1995 and 2012. That’s a key wealth management demographic — one Northwestern hopes will want a financial plan as much as as an on-trend manicure.
In other news:
Fractional Chief Revenue Officer and President at Caddis LLC
1 年I find this article to be "status quo on steroids." We are at a 30 year low in financial literacy. Only 15% of the American population works with a financial advisor. Yet, the people who consistently turn away from traditional financial planning activities with qualified advisors are expected to swim in those same old spreadsheets they hate SO much? It is time to try to find a way to bring strategic thinking about important topics like funding our retirement, funding our children's college education, maybe even their weddings to where THEY live. As a financial planning disruptor (Real Intelligence LLC), we understand how challenging this is. We have done extensive market research on various ways to connect with the demographics that seem to reject even our innovative storyboard of financial planning. Our strong demographics have been males age 25-35 and males age 55-65. Women made up only 18% of the downloads of our Dynamic Map app. This is information you can only find through experience. I salute Northwestern Mutual in their effort to meet new prospects where THEY live! Perhaps the rest of us can deviate from what has not worked to create a better experience.