To be a financial force for change, we need to change. Let’s get started!
Wellington Holbrook
President and CEO, Vancity Credit Union - Transformer, Innovator...
You’ve probably heard of Vancity . How we do things differently here. How, in an industry that often feels cold and heartless, we refuse to lose hope that change is possible.?
We’re proud of that. We drive impact in areas where the instruments of financial services can accelerate positive change. We push on the edges of what’s possible and make a real difference.?
But we have work to do.?
Since joining Vancity, I’ve spent my first few months as CEO meeting you and hearing your stories. I’ve heard that you’re proud of what Vancity stands for.?
And I’ve heard that it’s not enough to be a credit union that does good—we need to be a good credit union, too. That means delivering the kind of banking experience you expect in 2025—with an eye on 2035—while still being the values-based banking institution we all love and care about.?
We’ve started building the next version of our credit union—we’re calling it Vancity 2.0 for now—that will answer this call to be a better financial institution.?
Vancity 2.0 will be a serious financial contender capable of delivering exceptional digital experiences to our members and offering market-leading products and services, while staying fiercely committed to making a big difference in this world. It will be an organization you trust to help you successfully manage your money, pursue your dreams and achieve your goals. Wherever your future takes you, we plan to be there for you.?
A Vancity that you love. Again.
We’re starting a new chapter in this 80-year old story called Vancity. It’s a story about reinvention and transformation. But it’s a story that remains rooted in our commitment to being a financial force for change.?
We’ve already seen that we can make a difference—in climate action, financial inclusion, Reconciliation, equity and anti-racism, and affordable housing. We can help people get into their first home, provide specialized lending services for marginalized communities, and dismantle the barriers that prevent true financial inclusion.?
But we can do even more. Because the tools of finance are the tools that can truly change the world.?
When I say that we can change the world, I’m not being idealistic. I’m being ambitious. And I know that we'll make even more of an impact when we infuse our values into a cutting-edge digital experience—and commit the full strength of our organization to doing good. Anything is possible. Everything is possible.?
So, I’m truly excited to invite you to join us on our journey as we build Vancity 2.0 together. Whether you are a Vancity employee, a member, a dreamer (like we are) or just someone who is interested in an exciting story with innovative twists and some interesting problems solved.?
Throughout this journey, we’ll be sharing our stories—stories of what’s changing, why it’s changing, and how we’ll push the edges again. Just like we used to. Just like we need to again, in order to make the impact that we are destined to make.?
I have the audacious belief that banking is supposed to be about optimism. And optimism is what brings us together. Join us and the almost 600,000 members who have chosen Vancity because we all believe in one powerful truth: together, our money will make a difference.
Now, let’s get started!
It's inspiring to see such a commitment to transforming banking. What specific changes do you envision making the biggest impact in the community?
Co-Founder BradshawBolton- Your Client Experience Experts
4 个月This will be a great journey for you and the team Wellington.
Human Resources Consultant at Vancity
4 个月Looking forward to being a part of the journey to get us to Vancity 2.0.
Retired RBC Executive
4 个月Congratulations ??
President at GLOBALLK, Leading Global Diversity and Cultural Competence
4 个月Sounds like a great perspective - you are always an inspirational , inclusive leader Sending best regards, Laraine