The Financial Advisor's TCJA Communications Prompt Library

Shoutout to Michael Kitces and Ben Henry-Moreland, CFP?, EA for inspiring this prompt library as advisors prepare to communicate with clients on the tax implications of a republican-led administration.

Link to the Kitces article.

Introduction

The 2024 Republican victory of the house, senate and of course the oval office has fundamentally shifted the conversation around the Tax Cuts & Jobs Act (TCJA) sunset in 2025.

As a financial advisor, your ability to clearly communicate these changes and their implications is crucial for maintaining client confidence and demonstrating your value.

This comprehensive prompt library is designed to help you generate clear, compliant, and engaging content about TCJA changes across multiple communication channels. Each prompt is engineered to:

- Generate technically accurate content

- Maintain regulatory compliance

- Drive client engagement

- Encourage proactive planning

- Support relationship building

- Demonstrate your expertise

How to Use This Library

1. Choose Your Communication Channel: Select the appropriate prompt based on your intended communication medium (social media, email, newsletter, etc.)

2. Customize Your Focus: Each prompt can be tailored by adding:

- Firm-specific messaging

- Target client demographics

- Unique value propositions

- Specific examples or case studies

- Local market considerations

3. Review & Refine: Always review AI-generated content for:

- Technical accuracy

- Compliance requirements

- Brand alignment

- Personal voice and style

1. LinkedIn Post Prompt (Short-form)

```

Please write a LinkedIn post for a financial advisor sharing insights about the TCJA extension following the Republican trifecta win. The post should:

- Open with an attention-grabbing hook about tax planning

- Highlight 1-2 key aspects of TCJA that affect high-net-worth clients

- Include a clear call-to-action for tax planning discussions

- Maintain a professional yet approachable tone

- Be around 150-200 words

- Include 3-4 relevant hashtags

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information related to TCJA core changes, Republican trifecta impacts, and estate tax implications. Focus on queries that cover client-facing communication and tax planning strategies.

```

2. Client Email Template (Medium-form)

```

Please write a personalized client email template about the TCJA extension implications that:

- Opens with a clear purpose statement about tax planning opportunities

- Outlines 3-4 key changes clients should be aware of

- Uses bullet points for easy readability

- Includes specific examples of how these changes might affect different client scenarios

- Closes with a clear next-step suggestion for tax planning

- Maintains a warm yet professional tone

- Is around 400-500 words

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about TCJA impact on individual tax rates, SALT deductions, child tax credits, and estate planning implications.

```

3. Newsletter Article (Long-form)

```

Please create a comprehensive newsletter article about the TCJA extension that:

- Opens with an executive summary of key changes

- Breaks down implications for different client segments (high-net-worth, business owners, retirees)

- Includes a section on "What This Means for Your Financial Plan"

- Uses headers and subheaders for clear organization

- Incorporates specific examples and scenarios

- Maintains an educational tone

- Is around 800-1000 words

- Includes a clear call-to-action for tax planning discussions

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about comprehensive TCJA changes, Republican policy priorities, business tax implications, and estate planning strategies.

```

4. Client Meeting Talking Points

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Please create a structured set of talking points for client meetings regarding TCJA changes that:

- Start with a clear overview statement

- Break down into 5-7 key discussion points

- Include potential client questions and suggested responses

- Provide specific examples for different client situations

- Include transition phrases between topics

- End with next steps and recommendations

- Keep points concise and conversational

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about client communication strategies, TCJA implications for different wealth levels, and practical tax planning approaches.

```

5. Estate Planning Discussion Guide

```

Please create an estate planning discussion guide focused on TCJA implications that:

- Opens with current estate tax exemption changes

- Outlines key considerations for gifting strategies

- Includes specific scenarios for different estate sizes

- Provides clear explanations of trust strategies

- Incorporates state-level considerations

- Maintains focus on practical next steps

- Uses a consultative tone

- Is around 600-700 words

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about estate tax changes, gifting strategies, trust planning implications, and state-level estate tax considerations.

```

6. Business Owner Communication Template

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Please create a communication template for business owner clients regarding TCJA implications that:

- Focuses on Section 199A and business deductions

- Explains potential corporate tax rate changes

- Outlines impact on pass-through entities

- Includes specific examples for different business structures

- Maintains technical accuracy while being accessible

- Provides clear action items

- Is around 500-600 words

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about business tax implications, Section 199A changes, corporate tax rates, and pass-through entity considerations.

```

7. Social Security Benefits Discussion Guide

```

Please create a discussion guide about potential Social Security benefit tax changes that:

- Outlines current proposals for tax-free treatment

- Explains practical implications for retirement planning

- Discusses timing considerations

- Includes specific examples with numbers

- Maintains balanced perspective on likelihood of changes

- Provides clear next steps for planning

- Uses conversational tone

- Is around 400-500 words

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about Social Security tax proposals, retirement planning implications, and practical planning strategies.

```

8. SALT Deduction Client FAQ

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Please create a comprehensive FAQ about SALT deduction changes that:

- Explains current SALT cap situation

- Outlines potential changes and negotiations

- Includes state-specific considerations

- Provides practical examples

- Addresses common client questions

- Maintains technical accuracy

- Uses clear, simple language

- Is around 500-600 words

Persona Search: [Attach relevant documents/web links for contextual retrieval]

Generate queries that retrieve information about SALT deduction caps, state-level implications, and practical tax planning strategies.

Conclusion:

The reason why you may want to use persona search is to ground the chatbot you use with documents/webs sources you trust. This grounds the model in fact-checked data that it can then use to enrich the content you want to write.

When you use a well-written prompt like the examples above with persona search you could get a solid first draft that's 70-80% complete.

Your task from there on is to edit the document and add your unique perspective with quick edits.