Finance entrepreneurs who brought integrity back into finance

FINTEGRITY

Finance entrepreneurs who brought integrity back into finance

Book available

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Fintegrity is a book authored by Keval Bhanushali and published by The Four Leaf Clover. The book aims to spread awareness about how financial success can be achieved as a professional without compromising on one's values, especially in the finance industry where decisions can have lifelong impacts on people's lives.

The book reflects this message by telling the stories of seven independent financial professionals. They broke their boundaries, jumped ship, and decided to live a life where making a difference in other people's lives and succeeding without sacrificing their morals was not just preached but demonstrated.

These professionals chose integrity over any targets set by the financial services industry. Each of them has a unique story that depicts the dream they dreamt, challenges they faced, how they manifested their dream, and where they are today. The decision to leave living "the" dream just to move on to living "my" dream with values, integrity, and honesty is what made them who they are today.

In the financial services industry, the interests of those who hold power in the ecosystem often conflict with the best interests of the consumers who use their services. This misalignment creates a broken relationship between financial institutions and their customers.

This has resulted in a culture that celebrates and rewards mis-selling, which has unfortunately become ingrained in our industry. The consequences are so widespread that many people involved no longer even feel a sense of guilt or responsibility for the harm caused by selling inappropriate products to customers who trusted them with their life savings. Furthermore, this focus on generating quick profits has a negative impact on those who sell financial products, as the

short-term commission earned may seem attractive, but it ultimately undermines the sustainability of the industry.

The book starts with Keval's journey of how he realized the importance of integrity and values early on in his professional life to create a genuine impact. From there, he goes on to narrate the stories of seven finance entrepreneurs who were ex-employees in the banking and financial services sector wanting to make a difference and are doing some amazing work today. These individuals were motivated by their morality to create value for people and get out of the vicious circle of mis-selling financial services that are not in the best interest of Indians.

Fintegrity aims to create awareness and motivate aspiring financial advisors to follow the path they want. This space is going to create crores of jobs in the future, and the book looks forward to taking Indians on the path of financial well-being, ultimately leading everyone to financial independence and financial freedom. It intends to inspire the young population of India to be ready to grab the opportunities that will be created in the next decade.

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