Finally, Some Good News About X!
Eagle-eyed marketers have probably noticed that a lot of recent digital marketing news revolves around X these days. Elon Musk has indeed made some questionable changes to the platform, but X's next new feature could actually be great for marketers and influencers alike!
Soon, you'll have a way to get your posts in front of more eyes - even when your followers aren't using the "Following" feed. X is working on a new element right at the top of the feed that will show recent pinned posts from accounts you follow.
That means you can now essentially promote your posts to a wide audience that may not always see everything you post.
Of course, there are some caveats. The biggest limitation for marketers is that you're only allowed to promote one pinned post every 48 hours, so you'll have to choose carefully!
The other limitation is that if someone follows a lot of other accounts that also pin posts, yours could still get lost in the crowd. Even so, this feature has a lot of potential and could be just the incentive to keep marketers on X for a while longer.
Will you be using this feature? Let us know and continue this conversation on X .
The Round-Up
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