Finally some decent "storytelling" from the ad industry...
Our industry has a tendency to crap on about "storytelling" more than I care to admit. This year's John Lewis ad is one of the few and very elusive examples I've seen that actually lives up to the promise.
My only criticism. There could have been a few more fresh flowers in the opening scene for historical accuracy...
Bravo to all those involved especially adam&eveDDB.
Marketing Communications Specialist
5 年Beautiful! Storytelling at its best.
Content Writer | Copywriter
6 年Fantastic! It's got everything.
Love this advert. I think one of the best John Lewis have done ??
Founder @TheExpPR
6 年#1?word #AMAZING!
Missionary at New Testament Church
6 年It really makes you want to give a gift and love of music especially to a child.