Finally a scientific model of PERSUASION!

Over 16 years after the release of our first book, I'm happy to report that this long awaited sequel is out! 1 year in the making, 300 scientific citations, and countless discussions with Christophe (Co-Author) to decide what to include and more importantly what to omit! So we are excited to release this new CODE which explains in scientific yet simple terms how persuasion works... and of course it is all about the brain, the primal brain!  

A big thank you to all our friends, family and customers who have supported our efforts to decode this new science. Now 2 countries after the USA requested the publishing rights of this book: China (pre-order of 5000 copies) and Russia: so I wonder if we should get excited or scared!


Stéphane FERNANDEZ

Formateur en vente, prospection et cold calling ? Je forme, j'anime, je booste, et c'est reparti ? Avec mes deux potes "Emo" et "Ratio", je créé des expériences Emotionnelles et Rationnelles pour engager vos équipes.

6 年

The futur is in front of us. Let's go on Patrick !

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Bertin Rioux

Sales Manager @ Clyvanor Ltd. | Technical Sales, CRM

6 年

Pre ordered through Audible my friends! Cant wait to listen to it. Blue Ocean rocked my world when you presented it to us. I am thinking this is gonna be another AHAH moment! ????

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