Final Part - Free And Important SEO Tools Offered By Google That Every SEO Practitioner Should Know About
??Rohit Mittal??
????Versatile As A Swiss Knife | ENFJ-A | T-Shaped Growth Marketer | PnL Ops Leader | Enterprise Consultative Sales Expert | International Business Development Specialist |9%-13% YoY Business Growth????
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Copyright ?2021 by Rohit Mittal | [email protected]
All rights are reserved by the creator of the document. Publication Date: September 2021. Rohit Mittal reserves the right to change the contents of this article and the features or scope of the content at any time without the obligation to notify anyone of such changes. The content has been adapted using secondary research from various data points via “Google Search”. Infographics and Images used in the document are the property of the respective owners and have been used for indicative purposes only. The author reserves the right for authorization and usage of the Intellectual Property contained in the document.
To confirm that your AMP page or Web Story is genuine and that it is configured to appear in Google search results, use the AMP Test. In AMP, you may see the current AMP status and examine your AMP HTML on your page.
Users can use the AMP Validator to find and correct any faults or errors that may be present in mobile web pages, as well as to ensure that those pages are consistent with the AMP specification. AMP compliance will be determined for each page that is passed through the validator. If the page passes, it indicates that it is AMP compatible otherwise fail (implying that it is not AMP compliant).
GA(Google Analytics) is a free tool from Google that is used to track and report site traffic. Search engine optimization (SEO) allows you to track and evaluate traffic from a variety of sources such as search engines, other websites, social media, e-mail marketing, and so forth. You may also see how your users are acting, how much time they spend on specific pages, how many pages of your site they visit, and other information. With Google Analytics, you can gain a better knowledge of your website's performance and determine how effectively your products, content, and marketing campaigns are performing overall.
When conveying the meaning and structure of a piece of text, this tool makes use of machine learning to do so. Google Cloud Natural Language allows you to infer information about places, people, and events, and so gain a deeper grasp of consumer dialogues and social media attitudes by utilising the Google Cloud Natural Language service. Also available are text analysis and connectivity with Cloud Storage, both of which are made possible by the programme.
This report is driven by real-world user measurement based on vital metrics of user experience throughout the public web. It is compiled from users who have decided to sync their browse history, do not have a Sync passphrase, and have enabled usage statistics reporting in their browser settings. Access to the data is available through PageSpeed Insights, Google Search Console, the Public Google BigQuery Project, and the CrUX Dashboard on Data Studio.
The Data Highlighter Tool allows you to teach Google about structured data patterns on your website using visual cues from your site. Using the Data Highlighter tool, you can easily tag data fields on your website with a single click of the mouse button. It is important to remember that the Data Highlighter will not be able to access pages that have not been crawled by Google in the recent past.
A fantastic data visualisation tool, Google Data Studio is completely free. Using the tool, you can create interactive dashboards and report templates that are both personalised and aesthetically pleasing. Not only are the features intuitive and simple to use, but the Data Studio also makes it simple to schedule and share reports with other people.
Chrome DevTools, as the name implies, are development tools that have been integrated directly into the Chrome browser. These tools, among other things, can be used to evaluate website speed (for example, by analysing the waterfall), performance, accessibility, security issues, and other aspects of a website. Additionally, you can examine the lab values of Page Experience metrics, such as the first paint, the first contentful paint, cumulative layout shift, total blocking time, and other metrics using ChromeDev tools.
GMB or Google My Business is a free and simple-to-use tool for organisations and businesses looking to manage their online presence on Google, particularly on Google Maps, and it is available in English and Spanish. GMBL assists customers in locating local businesses and provides them with basic information about the business, such as its address, opening hours, and other relevant information about the business. You can use this tool to manage your company's information, improve interaction with customers, and, ultimately, expand your online visibility.
Google Alerts is a service that was first introduced in August 2003 and is concerned with the notification and detection of any changes to content. To put it another way, Google Alerts allow you to keep track of the search results for a particular query. It is possible to set up Google Alerts, which will send users emails whenever any new results have been discovered that matches a particular user's search terms, such as new web pages, new blogs, new newspaper articles, or even new scientific research.
If you use the Google Ads Keyword Planner, you can find new keywords for your website to promote. Create new and unique keywords that are relevant to your business using this free tool, and then view estimates of how much it will cost you to target them and how many searches they will receive using this tool. However, even though the tool is a part of Google Ads (paid search), you can use it for keyword research to discover new topics (keyword phrases) to cover on your website as part of your SEO (organic search) campaign.
Google has launched this website to analyse the popularity of the most popular Google search queries across multiple languages and geographic regions around the world. Google Trends makes use of graphs to compare and display the search volumes for various queries throughout a period in Google Search. If you are unsure whether it is a good idea to put your time and money into a particular topic, you may want to look at Google Trends to see how it is performing.
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A wide range of open-source projects is available from Google, which can be used for a wide range of purposes and without any restrictions or conditions. In the context of open-source software, a project is one that can be used, studied, modified, and distributed by anyone and for any purpose. These permissions are enforced through the use of an open-source licence. Open Science Journal, Spinnaker, Dart, Protobuf, Firebase SDK, Kubernetes, Skia, Draco, and several other Google open-source projects are examples of the company's open-source efforts.
With the Google Rich Results Test, users can see what kind of rich results their pages or websites are eligible for and which ones are not. A Google Rich Results test will assist you in determining whether or not the structured data on your web page can generate any rich results, and if so, which rich results. The tool also allows you to see a preview of how specific structure data on your page may appear in search results before you publish it.
Every day, Google's Safe Browsing technology evaluates thousands of URLs and flags any that appear to be potentially dangerous. When the tool detects a potentially unsafe website, it will display a warning message in web browsers and Google Search results. The Google Safe Browsing Check tool can be used to determine the security of a website by simply entering the URL of the website in the tool's input field. Notably, the GSC Security report includes information on your site's Safe Browsing status, which you should review.
Even though it is not technically a tool, it contains a wealth of information for SEO professionals. The Search Quality Evaluator Guidelines are essential for understanding the factors that are taken into consideration by quality raters when evaluating search results. Although these ratings do not have a direct impact on rankings, Google uses them to improve the performance of its search algorithms.
Google Similar Pages is a fantastic tool to use when you are browsing a page that you find interesting and would like to see other pages that are similar to the one you are currently viewing. The Similar Pages extension will notify you of any pages that are similar to the one you are currently viewing after Google receives a search query from your browser.
When you make use of the Google Structured Data Markup Helper, you can mark up the elements on your webpage, which will help Google better understand the information contained on that page. If Google can gain a more complete and accurate understanding of your page, it may be able to present that page more uniquely and appealingly in SERPs.
It is possible to test and analyse structured data on a website using the Google Structured Data Testing Tool. The only thing you have to do is paste the code snippet or URL for the page that you want to have checked, and the tool will run a series of tests to generate a report on any errors or warnings that are found in the code. Microdata, RDFa, and JSON-LD tools can all be validated with this tool. Also, please keep in mind that the Google Structured Data Testing Tool has been replaced by the Schema.org Validator tool.
Suspicious Site Reporter
Users can use Google's Suspicious Site Reporter to ensure that they do not visit websites that are potentially suspicious or dangerous – as well as to ensure that their website is safe for visitors to visit. When a user is on a website that has the potential to be suspicious, the Google Suspicious Site Reporter extension displays an icon to alert them. You can then submit the report to Safe Browsing, which will further evaluate the website if it is determined to be unsafe.
Website owners who want to manage tags easily and efficiently should consider using Google Tag Manager. When you use Google Tag Manager, you can manage every tag on your website without having to touch the code itself. To gain a better understanding of your site's structure, analytics, and conversions, you should use this tool to add and update website tags. Google Tag Manager will also assist you in ensuring that all of your tags are properly functioning.
User-Agent Switcher
The User-Agent Switcher, as the name implies, is a tool that allows you to change the user agent of a web page. Google Chrome extension allows for the modification of a string communicated through an HTTPS header, causing the webserver to believe that you are using a different browser than the one that is currently being used for your browsing.
Google Web Tools are a collection of tools (including some of the tools we've already discussed) and resources that are intended to assist you in improving the structure of your site, the user experience it provides, and how it appears in Google search results. Google Web Tools include, among other things, tools such as the Ad Experience Report, the Abusive Experience Report, and the Structured Data Testing Tool.
For WordPress users, this is Google's official plugin for providing insights into how your website is being used and perceived by users. It is possible to use the Google Site Kit for WordPress to gain current and authoritative insights from a variety of Google products (GSC, GA, PageSpeed Insights, and AdSense). Having its insights available directly from the WordPress dashboard is one of the tool's many advantages.
The Google Web Stories WordPress plugin allows you to create and publish Web Stories directly on your WordPress website using the Google Web Stories API. Google Web Stories are a rich and swipe-able storytelling format that can be viewed on mobile devices and are available in several languages. A full-screen experience incorporating any type of content is possible with Google Web Stories, which users can access from any device. Google Web Stories, in contrast to closed formats such as Instagram Stories, are open and easily distributable content.
I hope all of you SEO enthusiasts, practitioners and experts will enjoy reading the article, as much I enjoyed writing it down.