The Final Edition - The Other Side Of Failure. What's next

The Other Side of Failure: Building Magnetic from the Ground Up

Well, this is it.

For almost two years now, I've written to you every Sunday. This is the end of this road, and the beginning of another.

Thank you for spending your time reading, learning, writing to me, and improving the world of sales and marketing for B2B companies all around the world.

From the bottom of my heart, I appreciate you so much.

Let's wind it back.

The Early Days

When I first started Magnetic, I thought content was everything. Lead generation? That took a backseat.

I stood tall with the gurus and told you to go all in on content, and the leads would follow.

But the truth? That strategy only took our clients so far.

For some, it would generate millions. There are and were variables outside of our control, limiting our potential for impact.

Those reasons included

• Time - If done well, content is a time commitment. Most leaders don't have the time or the patience to then let content do its thing. I get it. For many early-stage B2B companies, they need both short-term and long-term revenue. Hell, let's admit it, they just need revenue.
• Talent - It takes a certain type to make content that converts. You can get likes, even have your DM's light up. But to truly convert that to revenue, time and time again, takes extreme discipline. It takes top-down change like Paul DeLuca and Meritus Capital - Payroll Funding For Staffing Agencies . Paul and his team are committed to content and they are reaping the rewards.
• Trust - If you don't trust me, or you don't trust the process, there is no use. In the services industry, there is a general air of distrust. And, for good reason. The #1 question I get in every sales meeting to this day is still, "How do we know this will work?" I don't ask that question when I buy software. Funny, isn't it?

We had to face the reality: content alone isn’t enough. If we wanted to scale, we needed a model that combined the power of both content and lead generation.

The gurus and I had it wrong—these two weren’t enemies.

They were partners, and we needed both.

We needed software that could connect our clients with the same prospects that they were connecting with in their feeds. That software would come to be known as - An absolute game-changer.

Magnetic Mail - Lead Gen and Demand Gen United

For too long, the market has pushed this idea that lead generation and content are at odds with each other—that you either go all-in on one or the other.

The black-and-white thinking that marketers love.

We fell into that trap too.

But when the leads via content plateaued, we went back to the lab. We saw that spinning up and warming multiple domains for founders worked extremely well.

As that continued to evolve, we saw an uptick in results immediately. First, for us and next, for our clients. That testing led to some new releases that will put Magnetic Mail on par with the features you need to scale up quickly.

Ladies and Gentlemen, we are about to release Magnetic Mail 3.0, giving you the ability to spin up multiple domains and campaigns across LinkedIn DM and Email.

Multiply yourself x 100, 200, 500 overnight.

The Turning Point

Realizing that lead generation and content need to work together. Content brings in the attention, builds trust, and starts conversations. Lead generation takes those conversations and converts them into action.

Once we figured out how to make the two work together, everything changed.

Becoming the One-Stop Solution for Businesses

But fixing that model wasn’t enough.

We realized that our clients needed more than just a new strategy—they needed a complete, scalable solution.

Ok, we've got you.

We’re no longer just providing lead generation or content in isolation.

We’re offering a full-service approach that allows businesses to scale lead generation up or down, access world-class copywriting, video editing, and even launch their own podcasts and unique video projects.

We're offering white-glove inbox services, with Executive Experienced EA's manning CEO's inboxes across mutiple social platforms.

Done-for-you services, complete through meeting booking.

This is the service that the market told us it wanted, and it wanted a single place to do it all. This is the new Magnetic. Sales and Marketing, all done under one roof.

Need LinkedIn ghostwriting that converts?

We’ve got you covered.

Want to launch a bold new podcast?

We can produce it.

Need videos that get attention and drive engagement?

Our team can deliver.

Want to become an Industry Thought Leader and launch a weekly newsletter?

Our team of copywriters has multiple industries mastered and remains ultimately curious.

Need to launch a lead generation campaign to constantly have new meetings with your ideal prospects? And you need that done so all you do is show up, fully prepared with an intelligent download and meeting prep?

Cool, we’ve got you.

Magnetic is now a true one-stop shop—the partner businesses need to grow and adapt as their needs evolve.

The Power of a Small, Trusted Team

None of this happens without the right team. We’ve built a small, creative, and highly specialized team—people I trust with every project. Copywriters, videographers, project managers—everyone working in sync to deliver results that matter.

We’re lean, but we’re mighty. We’re not a bloated agency; we’re a focused unit that’s dedicated to delivering high-quality work, every single time.

And it shows in the results we’re getting for our clients.

Data, Testing, and Real Results

Every move we make is backed by data.

We’re constantly running A/B tests, experimenting with new tools, and sharing transparent results with our clients.

No fluff, no smoke and mirrors—just the truth about what works and what doesn’t in B2B sales.

We are about to launch a new podcast to share these insights in real-time, called, "A/B Test."

Whether it’s pitting software head-to-head or exposing the flaws in outdated methodologies, we’re showing the B2B world what’s really going on with things that matter, and things they likely didn't know mattered.

Ultimately, we are going to have fun and ensure the listeners have fun as well!

The Other Side of Failure: the Journey

At the end of the day, for me, failure wasn’t the enemy—it was the catalyst.

Every misstep, every broken model, every moment of doubt brought us to this point. We rebuilt Magnetic from the ground up, and what's next?

Oh boy, you are about to see.

We’re stronger, smarter, and ready for it.

We’re a company that’s built to grow. With the right blend of content, lead generation, and creative services, we’ve positioned ourselves as the proven solution that businesses can rely on to scale.

This isn’t the end of the journey—it’s just the beginning.

In fact, we are about to celebrate our two-year anniversary in December.

If you’re looking for a partner that can deliver on all fronts—content, lead gen, creative, and strategy—we’re ready.

Whether you need to scale your lead generation, launch a podcast, or build video campaigns that cut through the noise, we’ve got the team, the tools, and the expertise to make it happen.

For those who have followed my journey over the past 20 months in building MAGNETIC , thank you.

I look forward to seeing you on the other side of failure.

If you want to chat, Let's do it.

Let’s build something great, together.

—Steve Schmidt