Filing Trademark for business
Deepika Sharma
Business Development Manager at Khurana & Khurana, Advocates and IP Attorneys. Sr. Patent Associate
A trademark is a symbol, phrase, or word that helps differentiate a business's products or services from competitors'. Trademarks are important for businesses because it offers legal protection against unauthorized use, significantly enhancing brand value by distinguishing your products or services in a competitive market.
Protect your brand
A trademark gives you legal protection against unauthorized use of your brand, which can help prevent confusion with similar marks.
Build trust
A registered trademark can help build customer trust and loyalty by symbolizing your brand's quality and reliability.
Increase brand recognition
A trademark can help increase your brand's recognition and presence in the market.
Make it easier to raise money
A well-established brand with trademarks can make it easier to raise money from investors or lenders.
Make it easier to find partners
A strong brand with trademarks can make it easier to find partners and collaborators.
Avert legal issues
Not registering a trademark can leave your business open to lawsuits from other companies who have registered similar marks.