Figo, the transfer that changed football forever
Netflix has released a documentary about Portuguese player Figo′s transfer from Barcelona to Real Madrid in 2000.
If someone wants to understand the new football model principle created by Real Madrid, the Galactics, is a great material.
After Figo, came Ronaldo , Zidane, Beckham...
I lived closely this change, I was in Barcelona in 2000-2001 studying sports marketing,
People who don't know the story, it would be as if Messi left Bar?a to Real!
Galactics have changed the concept of football / entertainment
Usually clubs, before Real Madrid didn't think about forming star squadrons. Due to lack of resources, they focused on a few athletes.??
With the Galactics, they hit the Asian, North American, Middle East markets. The business reached new resoruces, a great showcase.
Real Madrid Financials
The brand expansion model connected to players‘ transfers boosted Real Madrid's profits.
A good example, after the great brand exploitation with Cristiano Ronaldo, Real Madrid made big profits when CR7 went to Juventus.
Real Madrid - Commercial Revenues- €?million
Real Madrid - Net profits.- €? million
The club has accumulated €418 million in net profits in the last 15 years. A solid business model.