Fighting for your life.
I had the distinct honor of interviewing Heather 'The Heat" Hardy on my show, The One Tough Muther Show, this week. She is a kind person who is, authentic, funny and extremely humble, someone who lives her truth and works at her passion. She told me a great deal about the sport of boxing and MMA fighting, lessons I had the privilege to learn, straight from the mouth of a champion.
Heather is a serious athlete with a daily regimen that would break most men. Dedicated to her daughter, her dream and her passion, Heather literally fights to put food on the table and a roof over their heads, it's obvious she never gives up. She says, "when that bell rings, you have to act as though someone dropped a lion in front of you, and one of you ain't comin out alive. I fight like it's the last fight of my life, everytime I go in." It is that focus, that drive, that mental strength, that heart and that passion that makes her story, her success and her inspiration so overwhelmingly powerful.
In her boxing career Heather's record is 20-0, in her quest to have boxing build her a life, it's 0-20.
Until I interviewed Heather, I had no idea female boxers/fighters got little or nothing in the way of coin to fight. Aquiring a sponsor is but a dream, that comes true largely only for men. Female boxers fight for the love of the sport, not for the paper, because the paper in never there. They live, breathe and eat a gruling schedule, day after day, hoping to someday get backed.
During our interview Heather showed me this picture from her last MMA fight. She told me a story about a boxing match, where she only she made about $7000, however, the male boxer that entered the ring 5 minutes after her, made $150,000. Heather has the NYC Golden Gloves, won at the Garden, Madison Square Garden for those who don't know, is the first female televised fight in 20 years, is the WBC Bantam Weight and Feather Weight, International Boxing Champion and the First Fighter to be Co-Promoted in Boxing and MMA, male or female, but she doesn't have a sponsor. I don't understand, all I can think of, is they don't know Heather or Heather's story.
On February 16, 2018, at the Mohegan Sun Casino in Connecticut, Heather will face Ana Julaton in a Bellator MMA cage match, televised on the Paramount Network. This is a chance for your company or product to become part of history with #TeamHeat by sponsoring Heather's fight. To find out more about sponsoring Heather,email her at [email protected], to find out more about Heather, go to https://www.heather-hardy.com/#heather-hardy or listen to this week's One Tough Muther Show, https://www.onetoughmuther.net/
It's time for women to support each other by, standing out from the crowd. If you are a women in marketing, with a budget here is your chance. Don't just talk about supporting other women, fight for it.