There Will Be No Fighting in the War Room: An Example of Nonprofit Non-Collaboration in Susan G. #Komen for the Cure

In “Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake,” Clifford M. Marks explains the lengths to which Susan G. Komen for the Cure—a very large, successful nonprofit—will go to protect what it thinks is its brand and the phrase “for the cure,” particularly in conjunction with the color pink. Komen hounds other nonprofits, even those sister nonprofits battling other forms of cancer, such as lung cancer, who get too close to what they think is their turf. Read the rest here: https://bit.ly/1NrEMFM

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