Fighting the Rising Tide: How Community Leaders Can Push Back Against Authoritarianism
Jake McKee
Growing your business is hard. I help you engage your customers so they are excited to grow your business for you.
Today’s newsletter takes a brief departure from the ongoing 30 Day Engagement Ecosystem Playbook project, but for good reason. What’s happening in the U.S. right now isn’t just a political crisis—it’s a fundamental stress test of the very principles that underpin community, engagement, and trust. And for those of us who build and manage online communities, it’s a challenge we can’t afford to ignore.
In 2025, the United States is in a state of profound political and social upheaval. The Trump Administration’s aggressive agenda has pushed beyond traditional governance, with Elon Musk’s Department of Government Efficiency (DOGE) operating as a hacker and wrecking ball meant to dismantle and seize control of key institutions like USAID, the Office of Personnel Management, and more to come. These moves, many of which are blatantly illegal, are being carried out under the banner of "efficiency" but, in reality, are undermining the very foundations of democratic governance.
Regardless of where you stand on the administration’s policies one thing is clear: our democracy depends on the integrity of its social systems. As community professionals, we know that trust, norms, and an implicit social contract hold our spaces together. When key players refuse to follow the rules, when enforcement is inconsistent, and when long-standing norms are discarded, disorder follows. What happens when that breakdown scales to an entire nation?
As the country navigates this political and Constitutional crisis, community leaders—including online moderators, group admins, and fan organizers—are uniquely positioned to counteract these threats by fostering informed, engaged, and resilient networks of people.
You may not see yourself as a political figure, but the way you shape and steward your communities can have a profound impact on how people resist authoritarianism and uphold democratic values.
Here’s how you can personally make a difference.
1. Lead by personal example
Before you can influence others, you must embody the values you want to see in your community. That means:
The way you engage sets the tone. If you want your community to be a force for good, show them how.
2. Use community influence for good
Every community has unique interests, but all communities exist within the broader social and political landscape. Identify causes that align with both your community’s passions and today’s critical issues.
The point isn’t to turn every space into a political battleground, but rather to help your community engage with real-world issues in ways that feel meaningful and actionable.
3. Strengthen democratic and social norms
Democracy isn’t just a government structure—it’s a social contract built on trust, fairness, and shared expectations. Your community functions the same way.
4. Promote inclusivity
Fascist movements thrive on division, exclusion, and fear of the “other.” Counter that by actively making your community a place where diverse voices are heard and valued.
5. Find joy and show its power over fear
Authoritarians and fearmongers rely on a simple strategy: keep people scared, keep them hopeless, and they’ll be easier to control. The antidote? Joy, creativity, and connection.
Hope is a radical force. Use it.
6. Educate and equip your member base
An informed community is a resilient community. Teach your members critical thinking, media literacy, and the importance of understanding broader social and political dynamics.
7. Take time to rest and recover
This fight isn’t ending anytime soon. Burnout is real, and you can’t lead effectively if you’re exhausted.
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8. Welcome honest, kind political and philosophical discussions
Polarization grows when people feel like they can’t talk to each other without hostility. Build an environment where nuanced, good-faith discussions can happen.
Not every community will want to engage politically, but even fostering an environment of curiosity and respect is a win.
9. Bring in outside experts and voices to expand perspectives
Sometimes, the best way to get your community thinking critically is by bringing in fresh voices. Invite historians, journalists, political scientists, or ethicists to speak about key issues and break them down in ways your members can relate to.
People often need context to see the bigger picture—help provide it.
10. Foster digital resilience
Authoritarian regimes rely on disinformation, cyber harassment, and online manipulation to control narratives. Help your community build resilience against these tactics.
11. Be a leader inside your own company
If you work for a brand, your influence doesn’t stop at your community.
Too many companies stay “neutral” in moments of crisis. Be the voice that challenges that neutrality.
12. Give space for angst, anger, and fear
People are feeling frustrated, afraid, and powerless. Ignoring that reality won’t make it go away.
The role of community in the fight for democracy
Community isn’t just about shared interests—it’s about shared responsibility. As a community leader, you are in a unique position to shape how people engage with each other and with the world. In an era of rising authoritarianism, your work is more important than ever.
This isn’t just about moderating forums or keeping discussions civil—it’s about preserving the values of democracy, truth, and human connection in a time of crisis.
Staying focused on your community
As community leaders, it’s easy to feel the weight of the world on our shoulders, especially in times of political and social turmoil. But our first and most important responsibility is always to the people in our communities—their needs, their aspirations, and their sense of belonging. And to ourselves. We can’t help others when we aren’t well rested.
This doesn’t mean turning every online space into a political battleground. In fact, forcing political discussions where they don’t naturally fit can do more harm than good. Instead, the goal is to weave these bigger ideas into our day-to-day work in ways that make sense for our specific communities.
For example:
The key is contextualization—meeting people where they are, using language and examples that resonate, and ensuring that discussions serve the community’s interests rather than disrupting them. Our work isn’t inherently about resisting authoritarianism—it’s about building stronger, healthier communities that reflect the best of what human connection can be. If we do that well, the ripple effects will go far beyond our own spaces, shaping a more engaged, informed, and resilient world.
As we navigate the next few years, let’s keep our eyes on what matters most: our people, our communities, and the values that hold them together.
In the spirit of this article,?I would love to hear your ideas, feedback, and thoughts. Please drop a comment and add to the discussion!