Fifteen years old Alina Morse Owns the Fastest Growing Candy Company
Sheikh Ahmad Sharif
?? SEO Strategist, ?? Content Writer, ?? WordPress Developer | ?? Worked with 100+ Clients in SEO | ?? Co-Founder at Brain Frog
Chocolate is one such thing, the appeal of which can never be ignored. If there is no doctor’s ban for any health reason or no one is extra health conscious, then everyone wants to forget about age and put this sweet thing in their mouth. But there is a difference between eating chocolate by an adult and a child. Adults know the enmity of teeth with sweets like chocolate. So no matter how much the thing is his favorite, he knows how to put a rein on his own face. On the other hand, many children fall into the trap of not understanding it and cause terrible damage to their teeth at an early age.
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Let’s talk about lollipops, which many children like very much. Its appeal is also different as it has to be sucked in the mouth for a longer time than ordinary chocolate. However, there are also harmful aspects. Lollipops are the third most harmful candy for teeth. Not only the amount of sugar in it, but also the hard candy in the mouth for a long time, its sugar has enough time to damage the tooth enamel, which results in tooth decay.
That’s why when we were children, when we wanted to eat extra or frequent chocolates, our parents would rule us out for good and discourage us from eating, showing fear of an unseen insect called ‘tooth insect’. And hearing that insect made us feel a little scared, so we also thought less about eating chocolate. This is how most of our childhood is spent.
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But the baby girl did not walk in everyone’s path. His inquisitive mind was born with a series of questions, the answers to which he did a job for which he sat down to write today.
Seven-year-old Alina Morse went to the bank with her father, about six years ago today. Seeing such a beautiful baby girl, an employee of the bank wants to give her a chocolate. But her father, Tom Morse, politely returned it to Elena, saying, “Playing it will hurt your teeth,” as our parents once said. But the funny thing is, Alina didn’t eat chocolate after hearing her father’s ban, but instead asked her father why they weren’t making a lollipop that wouldn’t hurt her teeth. If the matter was such that such a thought came to his mind for a moment, then there was talk. But Alina kept driving her father crazy by asking the same question. Finally, without disappointing the girl, he advised her to study the matter and talk to the dentist to find out what ingredients a healthy lollipop can contain.
Tom may not have thought that Alina would take the matter so seriously. But the baby girl just took the matter seriously, and started rushing to the doctors to find out what ingredients are needed to make a healthy lollipop for the teeth. Several doctors referred him to the xylitol ingredient. Tom couldn’t help but notice his daughter’s enthusiasm. He himself can do some research and find out about erythritol, an ingredient that is also good for teeth.
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Xylitol compensates for the lack of minerals in the teeth and helps to alleviate the acidic condition that is formed in the mouth after eating something (acidic condition corrodes tooth enamel). Erythritol on the other hand increases the pH of the mouth and it is more beneficial for teeth than xylitol.
The necessary material was found. Let’s start the mission of making healthy chocolate for the teeth. At various times, Alina had saved dollars from her grandparents, which had grown to about $7500 by then. By investing that money, Alina started making chocolates in her home kitchen. Stevia (sugar substitute), xylitol, erythritol, natural dyes used to color food were bought and everything needed.
For the first time, Alina started making chocolate by mixing the ingredients and pouring it into a mold. But that mixture of service burns out due to inexperience. Then the real research of the girl started. He used to mix different ingredients in different proportions to make his chocolate. After a while he realized that something was needed to thicken the mixture. Simultaneously re-studying; Now came the name of Isomalt.
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When Alina found herself satisfied with the chocolate formula, and when it tasted good, they went to two candy-making companies to find out what the results would be like making chocolate in a factory using this formula. Chocolate was made experimentally a total of 15 times in the two factories. Alina had to face a lot of problems here too. Because most factories do not work with xylitol. The little girl had to keep in mind that the chocolates do not cause any food allergy. Finally, after a long experiment, their chocolate recipe was finalized.
The desired product has been made, this time it will have to be sold. The father and daughter looked for shopkeepers who were interested in keeping healthy food for their teeth in their store. Thus at one point they were invited to report on the quality of their products from Whole Foods Market (American supermarket chain) and the Midwest. The father-daughter rush started with chocolate samples and presentations.
Six months later. One day, in a hurry, Alina saw an email from Whole Foods in her inbox. It was said that they were interested in Alina’s lollypop. Initially they wanted to see 36 boxes of chocolates, which would be placed in every store in their Southern California and Hawaii region. Tom and Alina both wanted their chocolates to be paired with natural foods, and Whole Foods did just that. As a result, they sent 36 boxes of chocolates and waited anxiously to see if the sale was satisfactory. Surprisingly, the chocolates were able to generate a huge response among buyers. As a result, within a short time, the Whole Foods authorities again sent for chocolate. This time their chocolates are in the forefront as the acceptance of the buyers has increased.
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Using this success story of Whole Foods, Alina and her father have been able to gradually deliver their chocolates to stores such as Amazon, HEB, Major, Big Y, Jet, various dentist offices, Toys & Us. Today, Elena’s Lollypops are being sold in more than 10,000 stores across the United States. It is to be noted that Alina has named her own brand of lollipops as ‘Lollypop’.
During this time their chocolates also changed their place quite nicely. In the beginning, lollipops were sold only to various patients with dental problems. Then the chocolates would be decorated next to the toothpaste or in different pharmacies. With the gradual increase in popularity, these are now paired with cash registers or other ordinary chocolates in the store. This summer, lollipop was the best-selling sugar-free candy on Amazon. And if caught as a lollipop was in second place.
Issues such as taking regular buyers’ opinions seriously, participating in various trade shows, as well as increasing sales by building relationships with new stores have all played a significant role in increasing the popularity of Lollipops. Lollypop started its journey in 2014. That year, a total of 60,000 dollars worth of Lollypops were sold. By the end of 2015, as the number of Lollypops sold exceeded one million, so did the number of jollypops sold that year, about $3 million. The proceeds from the sale of lollypops have more than tripled in recent years. In 2016, their income was more than 1 million dollars. Zolli was named one of the fastest-growing private companies in 2019, and banked $3.7 million in sales in 2019. And it recently hit another milestone: in the weeks leading up to Easter, the company said it had its biggest sales week on Amazon ever — with sales up more than 250 percent from this time last year.
Think? Alina Morse, who is now only 15 years old, is now a multi-millionaire!
Elena’s parents are now associated with her daughter’s company. Her mother Sue is a stylist and schedule manager. Meanwhile, Tom, the starting partner, is the daughter’s manager. According to both the parents, their daughter has never tasted another eight to ten ordinary jobs, where an employee has to go through various strict rules. And this inexperience has worked as the most positive aspect for the girl.
No matter what the finances are, Alina manages to keep up with the balance between her studies and her friends. When school is over, the girl takes care of everything including her studies, dancing, housework, her own business. But when he gets a vacation, he doesn’t miss the opportunity to be more focused on business. In this way, balancing work and personal life, a teenager’s dreams are running at a rocket speed, her multi-million dollar business born from an inquisitive mind is running.