A FIFA World Cup? of historic wins, in the game and in delivering the game.
The hearts of more than 1.2 million fans who visited Qatar for the 22nd edition of the FIFA World Cup? sure are brimming with innumerable unforgettable scenes they experienced here – 29 days of the best in football, 64 action-packed games, 172 glorious goals, and arguably the greatest finale of all time!
And that’s not all because fans also had the unique opportunity to experience Qatar’s planning and delivery of a world-level tournament that has set new benchmarks for hosting mega-events. Not to forget, Qatar’s famed hospitality, fan entertainment, world cuisine, local art & culture, and the collective spirit of football that has made Qatar 2022? a beautiful reality – the ‘best ever’ as hailed by FIFA President Gianni Infantino.
A total match attendance of 3.4 million was recorded throughout the tournament, which amounts to 96% fulfilment of the maximum capacity and averages to 53,000 fans per match. The entertainment activations and fan venues that were operational in Qatar during the tournament witnessed 530,000 visitors every day. Whereas the collective TV viewership figures for 200+ countries where the World Cup matches were broadcast live crossed a staggering 5+ billion – the highest ever!
Bringing all this to fruition are the countless wheels in operation and the extensive logistics movement taking place behind the scenes. Led by GWC, the designated Official Logistics Provider for the FIFA World Cup Qatar 2022??, the tournament has underscored several wins in terms of logistics.
Delivering to the Stadiums
The 8 Official World Cup Venues were infrastructure-ready to welcome fans and treat them to an experience like never before, thanks to the visionary leadership of the State of Qatar. Delivering to these stadiums was one of the most crucial aspects of fulfilling the logistics mandate for GWC. The team managed the delivery of 1.8 million pieces of equipment, 117,900 pieces of furniture, 34,700 office supply items, and 20,000 traffic control equipment, which ensured that all of the 64 matches were played on schedule.
Delivering to the Teams
GWC serviced all 32 team base camp locations throughout the stay of the respective teams – right from when the teams landed in Qatar, to their pre-tournament training, to their respective matches during the group & knockout stages of the tournament. Ensuring that the necessary sporting equipment including kits, uniforms, and footballs as well as the essential F&B and medicinal supplies reached the teams before time was a job for the leading logistics services provider in Qatar.
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Facilitating Broadcast & Media Ops
A mission-critical part of handling the logistics duties leading to the successful organization of World Cup matches was the safe transportation, bump-in, and set-up of equipment for the broadcast and media aspect of the tournament. Handling more than 30,000 pieces of equipment that included cameras, tripods, and lighting, the team delivered everything to and from the 8 stadiums, the International Broadcast Center & Main Media Center, 32 team base camps, 2 airports, 2 seaports,? and numerous other sites.
Supporting World Cup Hospitality
The readiness and availability of food and beverages at all the tournament sites is without doubt a huge responsibility. Team GWC handled more than 15 million cans of beverages during the entirety of the tournament, well supported by a world-class cold chain in place including on-site cold storage capabilities, temperature-controlled transportation vehicles, and certified food handlers. In addition to this, GWC coordinated with key stakeholders, commercial affiliates, and hospitality services providers for the safe and secure movement of a variety of F&B items with the entire focus on delivering them under the right conditions.
Next Destination Logistics
Days before the final whistle was blown and the whole world applauded at the sight of Argentina being crowned the new World Champions, the reverse logistics stage of the tournament was underway for GWC. A majority of the items that arrived in Qatar for the FIFA World Cup?? need to be returned home safely, which is where the reverse logistics part of our operation steps in. It will continue to be a work in progress long after the trophy has been lifted, as GWC closely works with several stakeholders to carefully demobilise every item and ship it securely back to its next destination.
Glory, Delivered
Over the course of the tournament, 200 truck drivers have covered 1,9000,000 km of distribution journeys, a dedicated team of 1,200 venue operations staff has worked for over 288,000 hours and collectively we have served 400 key sites. These logistics wins that we have underscored are not merely numbers but strong indicators of the bigger picture that Qatar 2022?? is a result of detailed planning and years of preparation.