Fields Reps are hitting the road in 2022. Remote Selling takes a downturn.
Jason Rosen
Helping Make Your Life Easier as a Sales Pro ? Dir, Customer Care & Trusted Advisor at Veloxy.io - Sales AI Apps for Salesforce
When COVID hit, field sales professionals had to pivot to a remote selling role.
They replaced their briefcase, suitcase, and gas cards with a Zoom account, inside sales technology, and a lower morale.
Response rates went down.
Sales cycles got drawn out.
Pipeline volume dried up.
You couldn't avoid the surplus of news articles promoting the benefits of remote selling. Flexible schedule. Better for professionals with families. There were a dozen others.
Field sale professionals were left out of the remote selling party. BUT more importantly, so was another, just-as-important stakeholder—the customer.
CX: The Main Driver for Field Sales' Resurgence
The down tick in response rates, opportunities, and revenue road alongside customer satisfaction, trimmed budgets, and new processes related to remote work.
The morale of buyers took just as much of a hit as the morale of field sales reps.
In 2019, Salesforce beat-the-drum for improving the customer experience. Thousands of buyers shared how their standards had increased, how they wanted a more personalized customer experience, and they adjusted their view of a field sales rep to a trusted advisor.
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How were field reps supposed to deliver value virtually if they couldn't shake the customer's hand, visit their office or facilities, and communicate in ways that are impossible over a Zoom call?
Here at Veloxy, we knew that field sales pros were itching to hit the road again in 2022.
While most if not all travel restrictions were lifted, some companies were doubling down on remote selling. This inspired us to survey 500 sales leaders from across the country.
What we found out was that there is a HUGE OPPORTUNITY for you and your field sales team to claim a new competitive advantage in 2022 and beyond.
During the two year remote selling phase, high-performing teams quickly adjusted in preparation for the return to the road. They flat out ignored the news, the naysayers, and everything else.
Today, they're back out there doubling and tripling their Customer Experience KPIs, and we packaged everything we learned from them into one report:
Download it today here: https://veloxy.io/resources/the-current-and-future-state-of-field-sales/
And be sure to attend Friday's webinar where our expert panel is going to interpret the findings and share actionable insights for rejuvenating field sales in 2022: https://attendee.gotowebinar.com/register/4192160082438260236
Field Sales for the win!
I help you stand out in a noisy world by differentiating your brand and marketing. While you’re here, check out my Ebook on growing your awareness, revenue & market share.
2 年Well said Jason ??