FIELD NOTES: Nina Michelle Carazas, In the Spotlight!

Thanks for reading the Marketing and Sales Essentials, a new weekly series where we share the behind-the-scenes stories of impactful marketing or sales strategies that we’ve used to get more leads or improve the sales process of our clients and our business.

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EDITOR’S NOTE: We are calling this series “Field Notes” and in each posting you’ll hear live reports from forward-thinking entrepreneurs, consultants and business leaders with a small team who are making a difference.

They’ll be sharing their experience and insight into what is helping them or their clients continue to grow in today’s landscape.

We hope you enjoy!

Next up in this series we had Nina Michelle Carazas - COO of Autura, a leading SaaS solution servicing major cities, where they alleviate the burdens of vehicle management by helping cities improve traffic flow and enhance law enforcement productivity.

In our interview, Nina discusses business growth and “failing” forward. She dives into the uniqueness of working Business-to-Government and leveraging technology in a space that just didn’t have it. The lives they have been able to save is incredible and she credits it to the amazing people she gets to work with.

Finally, Nina speaks to digital marketing, specifically what it can do and how that brand can represent, demonstrate and articulate who they are, along with their mission and who they want to be.

You can listen in on the conversation below:

Alright, that wraps up our time together.?

I’d like to say a huge thanks to Nina for taking the time to hang out with me. And I hope our conversation gave YOU a few golden insights that you can apply right away -- and use to hit your business goals over the coming months.?

Until next time!

Meredith Eisenberg | Head Director of Coaching & Customer Success at Connect 365

P.S. Be sure to share this interview with your network if you found it helpful. Then comment below, and let me know what your #1 takeaway is!