FIELD NOTES: Erica Vallejo, In the Spotlight!

Thanks for reading the Marketing and Sales Essentials, a new weekly series where we share the behind-the-scenes stories of impactful marketing or sales strategies that we’ve used to get more leads or improve the sales process of our clients and our business.

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EDITOR’S NOTE: We are calling this series “Field Notes” and in each posting you’ll hear live reports from forward-thinking entrepreneurs, consultants and business leaders with a small team who are making a difference.

They’ll be sharing their experience and insight into what is helping them or their clients continue to grow in today’s landscape.

We hope you enjoy!

Next up in this series we had Erica Vallejo - Fractional CMO, Founder & CEO of iFreshly Digital, a marketing agency that helps cannabis companies attract and keep customers.

In our interview, Erica discusses how she helps her clients identify blind spots in their marketing strategy, assess their team members, and create SOPs to ensure consistency in branding. She also shares her insights on the most successful marketing initiatives she's implemented for her clients, as well as the setbacks she's faced and the lessons she's learned along the way.

Finally, Erica speaks to the future of digital marketing, specifically the role of automation and AI. Marketers need to be lifelong learners in order to stay up-to-date on the latest trends and technologies. She believes that these technologies have the potential to revolutionize the way businesses market themselves, and she encourages marketers to embrace them.

You can listen in on the conversation below:

Alright, that wraps up our time together.?

I’d like to say a huge thanks to Erica for taking the time to hang out with me. And I hope our conversation gave YOU a few golden insights that you can apply right away -- and use to hit your business goals over the coming months.?

Until next time!

Meredith Eisenberg | Head Director of Coaching & Customer Success at Connect 365

P.S. Be sure to share this interview with your network if you found it helpful. Then comment below, and let me know what your #1 takeaway is!