A fictitious example of empathising three levels deep

I'm learning that my best is always good enough, even when I don't meet the relentlessly high expectations I place on myself.

With the user guide for Violet Circle members now a whopping 53 pages long, the first draft is coming along. I am satisfied even though I've missed my own 1 June due date for it to be complete.

Here's an extract of "Three Levels Deep: A step-by-step process for integrating mind, heart, and Spirit into marketing…with a little help from Artificial Intelligence"

The Violet Circle mentoring program uses the analogy of 3 rooms to visually articulate the three levels of empathy.

To keep it neutral, I’ll explore the power of 3 rooms with an example from the animal kingdom. Who doesn’t love animals? Or at the very least, think they serve an important purpose on this planet.?

So for the purpose of this exploration, imagine you’re an animal communicator. For the animal communicators among us, imagine it’s just another day at the office.

You’ve been tasked with delivering an inspirational talk to the animal kingdom. Shall we call it AniGanza?

You’ve been allocated 3 rooms, and it’s up to you which animals you’ll invite, which room they’ll be invited into, and how they’ll be seated in each room.

The maximum capacity for each room is 9: 3 rows each with 3 seats, so a maximum of 27 attendees.

From a marketing communication perspective, you could simply take a general approach and market to all animals. You could show up on the animal equivalent to a social media platform, I’m thinking Pride Rock, and announce the event to everyone within hearing distance.

Or you could put into practice this method for building a connection with those you’re aiming to impact three levels deep.

Level 1 defines your rooms:

• 1a is the yellow room
• 1b is the green room
• 1c is the orange room

Level 2 defines your rows:

• 2a is the front row in each room
• 2b is the centre row in each room
• 2c is the back row in each

Level 3 defines your columns:

• 3a is the seats on the left of each room
• 3b is the centre seats in each room
• 3c is the seats on the right of each room

STEP 1:

Define the theme or topic for your talk. In this example, say you’re giving a talk on maintaining healthy family boundaries.

STEP 2:

Decide who you’re inviting into the yellow room, who you’re inviting into the green room, and who you’re inviting into the orange room. You do this by identifying the most important variable that separates the animal kingdom as it relates to your topic. In this case, perhaps, their natural habitat.

Your three rooms may resemble something along these lines:

• 1a. Land-dwelling predators in the yellow room
• 1b. Marine creatures in the green room
• 1c. Birds of prey in the orange room

STEP 3:

Next, you decide who you’d like to seat in the front, centre, and back rows.?

What is the variable that defines the rows? Because you’re giving a talk on maintaining healthy family boundaries, family roles may be pertinent.?

There may be aspects of your talk specifically for the children, specifically for the mothers, and specifically for the fathers so it would make sense to group them accordingly:

• 2a. Children in front
• 2b. Mothers in the centre
• 2c. Fathers at the back

STEP 4:

As you may have guessed, the next and final step in the Clarify through mind chapter is to specify who you’d like to seat to the left, centre, and right of each room.

Are there any preferences, behaviours, attitudes, or physical attributes that directly affect family dynamics? This hones in on the finer details of your talk.?

What characteristics contribute to family dynamics? What are each of their strengths? Weaknesses? Challenges? Opportunities for transformation??

In this case, maybe you want to address the positive and negative effects of their behaviours, for example, agility and speed, intelligence and sociability, and stealth and adaptability.?

Some animals have more of these characteristics, some have less. Either way, it affects their everyday lives and your talk can be tailored accordingly:

• 3a. Animals that represent agility and speed will be seated to the left.
• 3b. Animals that represent intelligence and sociability will be seated in the centre.
• 3c. Those that represent stealth and adaptability will be seated on the right.

The rooms at a glance:

• In the yellow room, you have child, mother, and father lions, tigers, and leopards.
• In the green room, you have child, mother, and father dolphins, orcas, and sharks.
• In the orange room, you have child, mother, and father eagles, falcons, and hawks.

In the columns, for the purpose of this example:

• Lions, dolphins, and eagles represent agility and speed
• Tigers, orcas, and falcons represent intelligence and sociability
• Leopards, sharks, and hawks represent stealth and adaptability

STEP 5:

List the profiles.

Can you see the value of these 4 simple steps to give you crystal clear clarity on exactly who needs to be in your tribe? 27 unique profiles.

Useful? In the next chapter, I demonstrate how to use ChatGPT to bring empathy into marketing. Would you like to read the rough draft? Please connect with me.