Fiber crisis: how should the fashion textile industry respond?

??In recent years, the global fiber output has reached 113 million tons, a record high. With the liberalization of epidemic control in most countries, this figure is expected to only increase. At this rate, if it cannot be effectively controlled, it is unlikely to reach the goal of limiting the temperature rise within 1.5 degrees Celsius in the Paris Climate Agreement by 2030, which will also pose a great threat to the sustainable development of the fashion industry.

??I can't help thinking: fiber crisis, where should the fashion industry go?

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The fiber crisis is a warning of the times, and no country can survive alone. At the United Nations Climate Change Conference held in 21 years, an exhibition entitled "The Future of Fashion" displayed some sustainable materials and put forward an appeal to the UK market regulation; France also issued new regulations at the beginning of this year, requiring fashion brands to use sustainable production processes and strictly quantify recyclable and sustainable indicators.

The actions of associations and enterprises in the industry are also essential. The Association for the promotion of sustainable textiles quotes " it was necessary to use recycled polyester, recycled natural materials, and other environmentally friendly materials with less negative impact to replace the fibers that needed raw fossil fuels." To achieve the commitment of purchasing 100% sustainable cotton by 2025, it proposed the 2025 Sustainable Cotton Challenge, Levis, Nike, H&M, Mara Hoffman, Eileen Fisher, and other brands and designers chose to join in; The number of various environmental protection certification sites in the world is increasing, including 48868 brands and enterprises that meet the certification of Global Recycled Standard, Organic Content Standard, and Responsible Wool Standard.

As an entrepreneur in the fashion textile industry and a citizen in the global village, I want to analyze consumers in the context of "UGC" from a more microscopic perspective. With the rise of clothing leasing and second-hand culture, people are more willing to choose to enjoy as many clothing styles as possible at low prices; In recent years, the taste gap generated by consumers has made the consumer market more segmented, and small batch customization production has become a reality. This forces sustainable reform in the industry.

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As a consumer, you don't have to feel guilty about buying fast fashion products. The ancient adage once said, "make the best use of everything". Before we buy a garment, we should consider its future use and service life, and try to improve its value and extend its life.

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The sustainable revolution of the textile industry has lasted for decades. With the legislative regulation, mature technology, support from industry insiders, and the change of consumption concept, if it can progress in a virtuous circle, it will further promote the organic transformation of the industry.