#FG276: Zenvolution
Zenergy Communications | Communications Zenergy
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Brand Evolution
As we celebrate our 20th?anniversary this year, the idea of brand evolution came to mind. While for Zenergy it’s in response to celebrating a milestone, the need to evolve can be as a result of changing market conditions, consumer preferences, industry trends, and much more. Rebranding involves a strategic blend of innovation, consistency, and authenticity, in order to maintain relevance and capture new audiences while staying true to core values. From subtle logo modifications to complete brand overhauls, the evolution of a brand encompasses visual identity, messaging, product/service offerings, and customer experience. It is a continuous journey of growth and adaptation, enabling brands to forge deeper connections with their target market and remain competitive in a rapidly evolving business landscape.
Congratulations to our client?Uniboard?on their 40th?anniversary. They highlighted this milestone with a logo modification created by our design team!
Need help with branding or will you be celebrating a milestone soon??Contact us to learn how we can help.
Website Design Best Practices
Here are seven?website?design?best?practices from Zenergy’s Senior Art Director,?Shehla Shahid, that can lead to increased engagement, longer site visits, and higher conversion rates.
Larochelle Groupe Conseil Achieves B Corp Certification
Larochelle Groupe Conseil, a Quebec-based consulting firm specializing in data enhancement and digital transformation, turned to Zenergy’s team of content developers and PR specialists when they were ready to announce that they had received B CorporationTM?(B CorpTM) certification.?The B Corp certification, administered by B LabTM, is a designation indicating that a business has met high standards of verified performance, accountability, and transparency in governance, human resource management, community involvement, respect for the environment and its relationship with its customers.
Zenergy’s PR outreach initiatives resulted in Larochelle Groupe Conseil being featured in La Presse, Ad Week, trade associations, and IT digital media.
What We’ve Been Reading + Listening To
Marketing Transformations
Beyond the brand, nearly all aspects of marketing-communications go through some form of transformation. Here are some of the most popular themes that will drive change:
Are you in the midst one of the above marketing transformations?
Marketing transformation?
Yes, we recently underwent one or more marketing transformations. Select
Yes, we’re planning on working on one or more within the next year. Select
No, we not planning any of these initiatives. Select
Not sure yet, we’re evaluating all options. Select
Other? Send us an?email?and let us know.
South Africa’s Hemp Hotel is the Tallest Building Made of ‘HempCrete’
The Hemp Hotel is world’s tallest building made of industrial hemp and is set to open in June in South Africa with breathtaking views over Cape Town’s Table Mountain. At twelve stories tall, it is made of carbon-negative materials and will capture more carbon in the walls of the building than what was emitted to manufacture them. The HempCrete blocks from Afrimat are made from water, lime, a cement binder, and South African hemp. Along with selling to corporate clients, the blocks have also been used to build a number of social housing projects in South Africa and neighboring Mozambique.
World’s First Banner Ad
Did you know that the world's first ever banner ad was launched in 1994? It was part of a digital advertising campaign by AT&T promoting its ‘You Will’ campaign. It appeared on the website HotWired.com (now known as Wired.com) and had a simple message: “Have you ever clicked your mouse right here? You will”. By clicking on the banner, users were taken to an AT&T landing page, marking the beginning of a new era in digital advertising. This small banner ad paved the way for the today’s online advertising industry.
Took a photo that you are proud of?
Send it along and our team will select amongst those submitted to be featured in our next newsletter.