Few words about heidi.com

I am often asked to describe heidi.com, here is a small description for curious people

heidi.com swiss brand that specialises in the production of ready-to-wear apparel for men/women. Founded in Canton Neuchatel, Switzerland in 2004 by Andreas Doering and Willy Fantin.

 heidi.com has revamped the Heidi legend, the Swiss novel from 1880, giving it a renewed, contemporary image.

 From creation to development, via the manufacture of garments, heidi.com controls all stages of production to delivery point.

 heidi.com has a fresh, positive approach on the fashion world that also broadcasts Swiss experience on a national and international scale. The brand rewrites the authentic and quality positive values that are linked to Switzerland’s reputation.

VISION

To portray positive values linked to Switzerland through fashion, offering products and an innovative purchasing experience with solutions linking the virtual to the physical.

VALUES

Creativity - From design to communication, the originality of Heidi.com is transmitted through its products and marketing.

Authenticity - The search for a balance between the alpine origins of Heidi and the quality of life in an urban environment “ALPINE ROOTS MEET URBAN CREATIVITY”

 Openness - The spirit of openness in terms of tolerance, innovation and cultural mix.