Fetch Makes Its Big Game Debut

Fetch is making its Big Game debut with The Big Reward — an interactive experience that’s changing how fans engage with Game Day.

At the fourth-quarter two-minute warning, Fetch will give away $10,000 every second to 120 lucky winners — $1.2 million in total — through an interactive livestream in the Fetch app. It’s Fetch’s most rewarding giveaway ever, and we’re bringing the excitement of football’s biggest night straight to fans’ phones.

Here’s how it works:

• Watch for Fetch’s ad in the final quarter.

• Open the Fetch app when prompted for your chance to win.
• Winners will be announced live in the app during the final two minutes of regulation game time.

For Fetch, The Big Reward is more than an ad – quite literally. We’re turning a 30-second spot into several minutes of real-time, second-screen engagement. It’s both a bold expression of our mission and an opportunity for Fetch to showcase how rewards inspire action.?

This activation is designed to drive value, fun and engagement on America’s favorite Sunday. Whether you’re tuning in for the football, the commercials or the prizes, The Big Reward has something for everyone. Don’t miss this unforgettable moment. Download the Fetch app today and join the action during the Big Game.

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Fetch in the News

Here are Fetch’s top media headlines from the past month:

• Ad Age: Shopping Rewards App Fetch to Make Its Super Bowl Debut with a $1.2M Giveaway
• Entrepreneur: A Company is Giving Away $10,000 Every Second During the Final 2 Minutes of the Super Bowl
• Adweek: Rewards App Fetch is Giving Away $1.2 Million During the Super Bowl
• NYSE TV Live: Robin Wheeler, Chief Revenue Officer, Fetch Joins NYSE TV Live
• Adweek: From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers

Industry News

As America’s Rewards App, we have a finger on the pulse of consumer behavior – and also industry news and updates.

• According to Reuters, U.S. online spending rose nearly 9% during the 2024 holiday season.?
• At NRF 2025, Modern Retailer reports major retailers maintaining composure despite the prospect of tariffs.?
• The gap between grocery and restaurant prices continued to narrow in December 2024, according to Nation’s Restaurant News.
• Gen Z holiday spending rose 21% YoY, driven primarily by “doom spending,” or impulsive purchases, according to USA Today.?
• According to data from BCG, nearly half (49%) of adults worldwide have reduced nonessential purchasing YoY.

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All the best,

Fetch for Business