Fetch at Advertising Week: The biggest trends in media, marketing and more
Earlier this month, industry leaders and experts took center stage at Advertising Week NY 2023 to discuss critical changes shaping the marketing ecosystem. We came away with some key learnings for how new technology and shifting consumer sentiment will shape the future of marketing and media.?
Our biggest takeaway: Brands need to get better at elevating consumer engagement. There is a significant need for brands to go beyond traditional marketing approaches, instead tapping into the power of fresh, first-party data in order to personalize consumer experiences.?
This is where Fetch excels. A recent meta analysis of nearly 1,000 Fetch campaigns from 2023 points up the platform’s ability to engage consumers. For brands looking to target new buyers, Fetch delivers an average 16% household lift and a 13% weighted dollar lift – all without sacrificing ROI.?
The Fetch platform’s ability to engage new buyers overlaps with another trend we saw at Advertising Week NY: revolutions in retail marketing. Speakers emphasized the need for data-driven strategies in retail, highlighting the growing significance of real-time, purchase-based data in programmatic advertising. This real-time data is what makes Fetch such a powerful and efficient tool for partners.?
“Orchestrating the conversation across platforms that a shopper is interacting with is only possible with first-party data availability,” Evan Hovorka, VP of Product & Innovation at Albertson’s Media Collective, explained in a session. Retail-agnostic media platforms like Fetch can address common pain points by providing accurate measurement and data insights outside of a retail brand’s four walls.
But this data use must not come at the expense of customer satisfaction. Our final takeaway revolved around building trust – and fighting fraud – with transparency. Experts stressed the significance of demanding transparency from advertising platforms, emphasizing the importance of advertisers to understand the intricacies of the products they use while actively monitoring campaigns for transparency. For example, Fetch utilizes data clean rooms to ensure that user personally identifying information is never exposed.
Miss out on the action? Read more about our takeaways and real-time insights in our Advertising Week 2023 recap full of learnings, key speakers and more.
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Fetch in the News
Here are Fetch’s top media headlines from the past month:
Industry News
As a leading shopper-engagement platform, we have a finger on the pulse of consumer behavior – but also industry news and updates.
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All the best,
Fetch for Business
Global Leader In Delivering Solutions
1 年Thank you for the insights from Advertising Week NY 2023! It's great to see how Fetch excels in consumer engagement, leveraging first-party data, and aligning with retail marketing trends through real-time data. The emphasis on transparency and trust-building, showcased by Fetch's use of data clean rooms, is a promising step in the future of marketing!