Festive Data and Rural Insights: Winning Strategies with Aroscop

Festive Data and Rural Insights: Winning Strategies with Aroscop

Welcome to AdCelerate, your gateway to the latest trends, data, and actionable insights shaping India’s vibrant market landscape. Each edition highlights our in-depth reports and blogs, designed to empower brands and marketers with the tools they need to stay ahead in an ever-evolving marketplace.

This month, we delve into diverse topics, from festive shopping trends and rural consumer preferences to Gen Z fashion insights. Whether you’re targeting rural markets, looking to understand digital-savvy shoppers, or aiming to connect with emerging style influencers, our reports are your ultimate resource.

Explore our key findings, download the reports, and leverage our insights to craft data-driven strategies that drive real-world impact.


Inside The Minds Of Festive Shoppers – 2024

India’s Festive Shopping Revolution: Insights You Can’t Afford to Miss

Dive into Aroscop’s Festive Shopping Study 2024, a comprehensive look at how consumers across urban and rural India navigate the year’s most exciting shopping season. From smartphones and apparel to jewelry and automobiles, discover the trends shaping purchasing decisions.

Key highlights include:

  • 64% of probable smartphone buyers in rural areas choosing online platforms.
  • Gold dominating festive jewelry purchases at 75%.
  • A significant preference for Myntra among West Indian apparel shoppers.

Unlock regional variations, evolving e-commerce habits, and media consumption insights to supercharge your marketing strategies. This festive season, let data guide your way to success.

Download the full report and gain the insights you need to thrive in this competitive season.


Holding it Together

Insights into Adhesive Consumption in Rural India

With Aroscop’s ASK1 Consumer Insights Tool, we unveil the purchasing habits, brand preferences, and unmet needs of rural adhesive buyers. This in-depth report, featuring insights from 848 respondents, offers a unique window into a market brimming with potential.

Key findings include:

  • 29% use adhesives for household repairs.
  • 38% prefer local hardware stores for purchases.
  • A monthly buying trend among 37% of respondents.

This report equips you with the knowledge to craft tailored marketing campaigns and product innovations that resonate with rural consumers.

Download the report now and transform your brand’s rural strategy.


Cultivating Success

Market Dynamics of Tractors in Rural India

Discover what drives tractor purchases in rural Uttar Pradesh through Aroscop’s hyper-local ASK1 survey. With over 1,000 respondents, this report sheds light on the priorities, preferences, and financial behaviors of this critical demographic.

Key highlights:

  • 71% primarily use tractors for agriculture.
  • 64% prioritize engine power in their purchase decisions.
  • Personal savings are the primary financing source for 50% of owners.

This is your chance to align your strategies with the needs of rural consumers, ensuring product innovation and marketing precision.

Download the full report and take the first step toward dominating the rural tractor market.


Inside Gen Z’s Wardrobe

What They Wear and Why it Matters?

Gen Z is rewriting the rules of fashion, and Aroscop’s latest report captures their evolving preferences like never before. From the rise of streetwear to the comfort-over-price debate, this report dives deep into the trends that matter.

Key findings:

  • 55% of respondents shop only when necessary.
  • Comfort is king, with 37.9% prioritizing it above all else.
  • Sustainability sparks mixed reactions, with affordability still a key factor.

Whether you’re a brand looking to connect with Gen Z or a consumer curious about peer trends, this report offers a treasure trove of insights.

Download the report and embrace the future of fashion.


About Us

Aroscop is a data-first advertising technology company that provides flexible and transparent advertising solutions for brands and agencies of all sizes. We help clients target and deliver customized ads through our Proprietary Programmatic Demand Side Platform that incorporates geospatial intelligence coupled with polygon targeting and market research. We also have a holistic Consumer Insights Platform called ASK1 that helps you draw insights from your audience directly to understand their behavior and trends in the best way possible.

Visit https://www.aroscop.com/ for more information.

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