Fenty Beauty's Marketing: What does a perfect product placement mean in marketing?
Eleve Media - An Influencer Marketing Platform Co.
Eleve's powerful brand advocacy platform enables your brand to leverage the power of Word of Mouth through social media
It was just 3 seconds of perfect product placement before Rihanna's half-time performance in the Super Bowl.
Before Rihanna left the stage, she got her product on a show to millions of viewers.
How?
Rihanna’s backup dancer handed her a Fenty ‘invisimatte’ product so she could quickly touch up her make-up before performing “All Of The Lights”.
?This small moment ended up becoming a big trend on social media and Google searches.
It's interesting to note that while brands were spending millions of dollars on advertisements, this simple three-second product placement was more memorable and effective.
When Fenty Beauty dropped their new product, people who were already familiar with the brand got super excited, while others who didn't know about it before were curious and wanted to learn more.
No surprise that it blew up on Google searches when it was announced. It was a smart move that helped spread the word about the brand in a cool and non-intrusive way!??
What moves did other brands pull off in Super Bowl 57? (Read here)
Building the hype
The recent Fenty Beauty marketing promotion was a total touchdown! They used TikTok to showcase their makeup and skincare line during the Super Bowl, and it was so creative and genuine.
The video had these cool ASMR elements, and the graphics were so well thought out. It really made the promotion stand out, and no wonder it got so many views.
The Fenty Beauty team really hit a home run with this promotion. They knew how to use a big event to get everyone talking about their brand. This shows that being creative and real can help you connect with your target audience.
How Fenty Beauty is standing out
It's not an exaggeration to say that Fenty Beauty completely revolutionised the beauty industry.?
While some may credit the brand's success to the star power of its founder, Rihanna, and the support of LVMH, it's important to recognize that Fenty Beauty is not simply a "celebrity beauty brand."?
Before Fenty, the beauty industry had a history of promoting unrealistic beauty standards and lacked diversity in both its campaigns and product offerings.?
领英推荐
Essentially, if you didn't fit an old-fashioned, Eurocentric idea of beauty, you were excluded. Fenty Beauty didn't just address these issues. It sparked a conversation and created change.
No one is excluded
Right from the get-go, Rihanna made it crystal clear that everyone was invited to the party. Her idea of "Beauty for All" became the heart and soul of Fenty Beauty's marketing mission.
When Fenty Beauty first hit the scene, they dropped 40 stunning foundation shades, and now they've expanded to 50. At the time, no other brand had truly covered the whole spectrum, from the lightest skin to the darkest.
But it wasn't just about the number of shades – each shade was carefully crafted with attention to detail. This made it possible for so many women to see themselves in the brand and feel like they belonged.
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”- Rihanna
How has Fenty increased brand awareness?
Fenty Beauty's focus on inclusivity, social media, influencer marketing, product launches, and pop-up shops has helped increase its brand awareness.?
The brand has also been successful in creating a loyal customer base, further strengthening its position in the market.
Fenty’s Marketing
Rihanna didn't just rely on fancy marketing and branding to get a ton of fans.?
Fenty made sure to prioritize what customers actually wanted and delivered an awesome experience.
People were craving a beauty line that celebrated diversity and inclusivity, and Fenty definitely delivered.?
With all the positive buzz around the brand and its unique products, it's no wonder everyone was talking about it.
Plus, Fenty's stuff is seriously top-notch. If Rihanna hadn't been so dedicated to keeping her products amazing, it would've been a lot harder for her to build up the kind of die-hard fan base she has now.
Which other brands do you think are totally killing it with their marketing and being mindful and socially conscious? Drop your thoughts in the comments!