The Feminine Power of Climate Communications

Welcome back to Planet & Purpose —a bi-weekly LinkedIn Newsletter featuring professional insights and personal experiences from ocean and climate ecopreneurs, investors, and advocates brought to you by Daniela V. Fernandez , Founder & CEO of Sustainable Ocean Alliance (SOA).

Rounding out Women's History Month, today’s interviewees are ocean advocates through the lens of separate (but essential) industries: Marketing & Communications (or ‘MarCom’).

Jade Floyd , Kalli Gillmer , Rachel Peace , and Sabrina Skelly are all using their expertise, talents, and passions to advocate for the ocean and foster urgent public will to act on climate change—with the focus, creativity, and accuracy that our planet and humanity gravely need.

And the power of MarCom is indisputable and crucial for launching, sustaining, and scaling for-profit ocean solutions, grassroots initiatives, ocean nonprofits, and the leadership of each.

Collaboration is a key element of MarCom, so I was excited to take a unique approach and interview these four changemakers simultaneously in this special group interview edition of Planet & Purpose .

I invite you to implement tips from these climate-focused MarCom professionals on weaving together data, narratives, and visuals to inspire, inform, and elevate your ocean cause.

Daniela: Welcome to Planet & Purpose , everyone! I’m excited to have you. First, some context and background.

Jade Floyd , you have been a trusted mentor for me over the years. I couldn’t be more grateful to you personally, and for your work with SOA to lead our Media and Public Relations (PR) team with Global Strategy Group (GSG).

Kalli Gillmer , you’ve been a consultant to SOA, led the marketing efforts for SOA’s Ecopreneur Network member AKUA PBC ?? ?? , and now, you have launched a new business, Climate Conscious Marketing !

Rachel Peace , as the founder of Hyperfocused Communications , you currently advise on and create original thought leadership content (including for me) in the ocean space.

Sabrina Skelly , you bring education and field expertise in environmental science and marine conservation to Sustainable Ocean Alliance 's marketing efforts, are a fierce Gen Z climate communicator, and lead our organizational efforts on all things digital!

Let’s dive in, so I can share your collective MarCom expertise with Planet & Purpose readers!

The first question goes to both Rachel and Kalli. Please share your educational backgrounds and compelling, non-linear career trajectories ahead of becoming your own founders in the climate MarCom niche.

Rachel: Happy to! I attended Hofstra University with dreams of becoming a Broadway star. Very quickly, I realized I was a tiny fish in a big pond of talent. I ultimately decided to instead double minor in Drama (with its transferable soft skills like creativity and communication) and Sociology (to grasp what moves society) and decided to also major in Public Relations (PR).

PR played on my passion for writing (I’m also a poet) and was applicable across industries. Living in the New York Tri-State Area, I’ve had the chance to represent Broadway shows, hotels, destinations, and nonprofits throughout my career. During my time at the NYC Tourism Board , we worked on exciting campaigns such as World Pride, the 50th Anniversary of the Stonewall Uprising, and eventually, the 10th Annual Climate Week NYC in partnership with The Climate Group to promote sustainable tourism , for which we lit the New York skyline ‘green’.

Then came a turning point in my career, one shared by many. The COVID-19 pandemic decimated our city, visitation ground to a halt, and I was laid off at seven months pregnant. That turn of events made me reflect on the direction of my career, and my purpose. I ultimately sought out mission-driven opportunities. Pivoting my career to safeguard my son’s future was the best decision I ever made. I’ve since worked to elevate racial equity leaders and climate solutionists.?

Daniela: I’m genuinely intrigued by nontraditional career paths, and feel it’s important to spotlight them. When young people worldwide tell me they don’t have the ‘right’ background to contribute to the ocean sector, I emphasize that many soft skills are transferable and we need everyone’s diverse backgrounds and talents in the space. Let’s turn to Kalli for another example!

Kalli: Thanks Daniela! That’s been true in my experience as well. In my formative years, I obtained a degree in International Relations and set my sights on a career in government and diplomacy. Slowly, I came to understand that political engagement and policymaking were not the only ways to enact positive change. I realized there was a gap between those spearheading change and the creative marketing needed to propel it forward.

Early in my career, I spent time in the travel and hospitality industry to hone my creative craft. Highlights from this time include designing immersive experiences and using mindful marketing techniques to inspire cross-cultural communication and understanding working in Morocco and Indonesia.

The pivot came when I returned to the U.S. and began leveraging my visual creativity to address interconnected human and environmental health crises as a consultant. I advised sustainable and plant-based consumer packaged goods companies and also SOA at that time.

After a year in that capacity, I took a full-time position at AKUA PBC ?? ?? —a company turning seaweed into clean, regenerative meat alternatives, and a member of SOA’s Ecopreneur Network . As Head of Marketing for AKUA, I collaborated with some of the brightest minds in the climate space to increase consumer demand for seaweed—one of the most sustainable sources of food on Earth and one of the most promising health and climate solutions to date.

Daniela: You and Rachel have been assets to SOA and others in the ocean-climate sector, and your unique perspectives truly complement the expertise of those who studied the sciences and sustainability! This brings me to Sabrina. Can you tell readers about your ocean-climate journey and background?

Sabrina: Absolutely! My journey in climate change started fairly young—before I even really had ‘careers’ in mind.?

I grew up in an urban-rural area of Northern California surrounded by nature, open space, and expansive agriculture. Living in a very nature-forward community, spending time outdoors and respecting the environment was simply common practice.?

Being in this region also meant that we were extremely susceptible to climate-driven disasters like wildfires (including the one that consumed my family’s home alongside 5,600 others), drought , severe flooding , and more. I was no stranger to climate change, and climate change was no stranger to me.

Once I started my undergraduate at UC Santa Barbara (UCSB), this passion for nature really evolved into clarity around what I wanted to do with my life.?

My first internship was at UCSB’s renowned Marine Science Institute with the Research Experience and Education Facility (REEF), educating the community on California’s coastal ecosystems, ocean protection, and the marine life in our blue backyard. Being able to work directly with my region’s marine life and sharing the wonders of our ocean with my community sparked my interest in environmental communications. I fell in love with turning complex ideas surrounding the environment, climate change, and science into something digestible, informative, and exciting for anyone.?

Then, in 2018, I was accepted into a UC Education Abroad Program (UCEAP) in Australia and the Solomon Islands for Environmental and Public Health where I traveled for three months around small island communities within the Coral Triangle to conduct marine biodiversity research, coral reef surveys, and stakeholder interviews. From then, I was seriously hooked on ocean communications and working with communities on the frontlines of climate change.

After graduating with a B.S. degree in Environmental Science & Marine Conservation, I started working with local nonprofit organizations as a climate communicator and development specialist, from land conservation to wildlife rescue and rehabilitation. I combined my expansive knowledge of ocean science with my technical writing and research skills to really stand out as a climate communicator.?

Since 2021, I have had the pleasure of expanding upon my ocean expertise with SOA as the Senior Marketing Associate, amplifying the stories and solutions of ocean advocates, industry experts and professionals, and grassroots leaders working to restore, conserve, and save our ocean—and all the lives that depend on it.

Daniela: Sabrina, I love that we both solidified our passion for the planet during our university years. Speaking of, that’s around the time I met Jade! Jade, can you share with readers how we came to know and work together, and the context of our current professional relationship?

Jade: Daniela, since our mutual time at The Case Foundation over a decade ago, I’ve always been inspired by your vision for ocean restoration. Right before my eyes, you took your idea and built it into a movement, with your uncanny and inspiring ability to activate young people.?

I’m so honored to be a part of securing mainstage speaking engagements for you, helping to draft and place op-eds that move the needle on crucial issues like deep-sea mining, and landing profiles of your work to accelerate startups in the Ecopreneur Network, among other GSG initiatives.

I am delighted to be a part of Planet & Purpose and to play a small role in helping others with a mission for the planet succeed in securing media and thought leadership.

Daniela: Thank you for your kind words Jade, for your consistent guidance in my career, and for your generosity in sharing insights. Now, let’s get into the brass tacks of climate communications.?

I would love for everyone to please share your best storytelling, narrative, and messaging tips to help founders communicate complex scientific concepts in a way the general public can understand.

Jade: In all seriousness (and this might sound ironic), tell the story to your grandma (or a senior figure in your life). Really! If she/they can’t understand your product or your story, then that’s your sign to adjust your narrative so the average reader can understand what you do and how it applies to them. Simply put: keep the jargon to a minimum and capture the human element.??

When telling your story, highlight the solutions, not just the problems you are trying to solve. Let’s be honest, most climate change articles and reports out there are bleak. Media covering the climate and sustainability beat genuinely want to report success stories and elevate companies with solutions to overcome the climate crisis? maybe even motivating readers to act.

Focus your pitches on your unique value proposition and what makes your company, or you as a founder, best suited to solve the problem. Differentiate yourself from your competitors by telling your unique story. Why you? Why now? Go beyond the data and consider if there is a specific success story or customer you can weave into your pitch to help humanize your impact.?

Sabrina: My advice for founders looking for MarComs professionals to communicate their mission clearly and concisely? Hire young people.

Growing up in the digital age when the internet and social media became integrated into our daily lives, Gen Z MarCom professionals have the societal advantage that we evolved alongside the early stages of these apps and learned how they work—and how to work with them.?

We are also acutely aware of the toll that social media and the internet can have on our physical and mental health , recognizing that maintaining a healthy relationship and boundaries with the digital world is key to being successful.

Additionally, Gen Z is among the generations most concerned with climate change, with 76% of U.S. Gen Zers considering the climate to be “one of their top priorities to ensure a sustainable planet for future generations.” We know we will have to live with climate change and (most of us) don’t need to be convinced that climate change is real.

Add all of those factors up and you get passionate, informed, and tech-savvy young people as climate communicators ready to fight for their future. I truly don’t know any other generation better suited for the job (figuratively and literally).

Kalli: When it comes to storytelling, I advise clients to develop and share educational content as a key pillar, and engage in authentic storytelling (which Jade touched on) via mediums like blog posts, infographics, and videos.?

To build trust and credibility with consumers and partners, messaging should include digestible data, strong calls to action, and the startup's journey, values, and impact story. One of the most foundational principles for any regenerative business is measuring company emissions and overall environmental impact. Sustainable business practices should then be integrated into every aspect of a brand's operations and strategy, including marketing and storytelling.?

Pursue relevant sustainable and regenerative certifications. These benchmarks are essential and valuable, providing concrete evidence of a brand's transparency in sustainability and avoiding the risk of greenwashing accusations.

Rachel: All of my peers have offered super important advice! Specific to digital, I’d also suggest identifying your target audience by platform. Do you want to reach your board of directors, investors, fellow founders, customers, and future employees, or do you want to take an intersectional approach?

Then ask yourself, where do those people spend their time online… And in what context??

On LinkedIn, for example, people are job hunting and networking. Consider how to add value when developing expert educational and inspirational content. You can share an opportunity, provide a resource, or pose a question that invites them to comment or share (and showcase their intellect among peers and potential employers).

Speaking of peers, assess the top-performing ‘owned’ content of competitors and peers to inform the topics you’ll tackle: What are leaders in your space talking about and how could you take a different angle? What is NO one covering, where you can carve out subject matter expertise??

Add in breaking news from your sector to the mix to churn out ‘hot takes’ on key developments before everyone adds their two cents.

For founders, your time is valuable—so this won’t always be realistic. A nimble consultant or MarCom team can come in handy for ‘newsjacking’, as we like to call it, or connecting a breaking story back to your work or mission. You can also recap your professional experiences, share recognitions, elevate speaking engagements, and post your business’s news, programs, and milestones. Your online presence as a founder should ladder back up to organizational goals.?

Just remember, people are more likely to engage with your wins if you’re balancing value-add content with professional accomplishments.

Daniela: I think that each of you has made really solid recommendations that all work well taken together. And we implement this collective advice across SOA’s ‘earned’ and ‘owned’ media. I think that is why we’ve had so much success in sharing our mission, network, and my founder story.

All right, once you’ve nailed the narrative, share how to ‘bootstrap’ media relations, branding, and digital marketing early on, before retaining an agency or consultant?

Jade: Bootstrapping is a common way for new founders of early-stage startups to maximize thought leadership, showcase expertise, garner brand exposure, and establish credibility. Start with your networks and affiliations from university or professional organizations, like your alma mater’s newspaper and alumni magazines. Leverage any ideas spouted during this formative time (like you did at 美国乔治敦大学 with SOA). If you didn’t pursue higher education, tell stories about your journey in your community! You can approach editors at local daily newspapers and business journals on your own to share why you started the company to address specific regional needs. I’ve seen San Francisco-based Ecopreneur Network member Reefgen do this around restoring coral reefs in Catalina Island.

Also, monitor press coverage of peers and competitors in your industry with Google Alerts or by scrolling LinkedIn. For example, the first founder you interviewed for Planet & Purpose ( Sampriti Bhattacharyya and her startup Navier ) regularly score and share press hits in trade outlets and national publications like Marine Log , Motor Boat & Yachting , Interesting Engineering , The Wall Street Journal , Techcrunch , and more.?

From there, research and compile the list of media outlets, journalists, and influencers who follow and report on your industry or peers using LinkedIn, other social media platforms, or paid tools (such as MuckRack , Meltwater or Cision ) depending on your budget. I’ve had founders reach out to me to say, “Hey, can you find me the email address for a reporter so I can reach out?”–and I am always happy to!?

Once your first few media hits come through, the heightened external validation your company receives can help lead to bigger media placements and national press hits down the road. As we like to say in the industry: media begets media.

Sabrina: There are SO many incredible tools and resources to bootstrap digital marketing and social media for climate communicators. Many of the social apps we use today have their own advanced editing and analytics tools integrated into the apps for free. I personally think Instagram, for example, has come a long way in its internal app offerings for creators, both with the tools themselves and the creators and business resources .?

Outside of in-app features, the tools I use every day include:?

• Canva for user-friendly graphic design, branded templates, and more (which offers a free and paid version).
• Videoleap or CapCut for daily social media video creation and editing with an emphasis on trending content.?
• Airtable or Trello for social media content planning and task management (Airtable has many more capabilities, this is just how I personally use the tool).
• Sprout Social for social media scheduling and analytics. I find this platform to be the best if your focus is on LinkedIn Business Accounts. Other great scheduling and analytics platforms include Buffer, Later, and more.

Grammarly for quality proofreading that automatically checks for grammatical errors, spelling mistakes, punctuation, redundancy, and more. If you are writing a LOT, this browser extension is a must-have.

I will also be transparent in saying that artificial intelligence (AI) chat systems like ChatGPT are great tools for marketing and copywriting to help you pull out great ideas for content when you’re having writer’s block. Using them as a supportive tool and not a driving tool for content creation is key. Think of it as a jumping-off point to leverage your creativity, but ensure you make the idea your own after prompting to avoid plagiarism.?

Remember, nothing is as creative and emotional as what the human mind can do.?

Kalli: One lesser-considered way to bootstrap MarCom is to leverage the power of intra- and cross-industry collaboration. Connect and work with climate-focused organizations, influencers, and experts (many of whom will be far enough along to have dedicated teams and consultants). They can help amplify your company’s message and reach a wider audience through the lens of partnerships.?

Readers might remember the Planet & Purpose edition featuring AKUA’s founder Courtney Boyd Rey (née Myers) , on the power of collaboration . That was a fun and clever marketing partnership we did with Nickelodeon to launch our Spongebob Squarepants-branded kelp burgers—and resulted in nearly $300K in crowdfunding investments .

Not sure where to start? You can begin making connections that lead to collaboration by attending climate-related events like Climate Week NYC , UN Ocean Conference , VERGE , and more.?

Rachel: There has never been a more relevant moment to bootstrap your presence through publishing original content (blogs, newsletters, social posts, podcasts, original videos, and more). This can help supplement press hits that are now fewer and further between.

In the decade-plus I’ve been in communications, the MarCom landscape has shifted. Print publications are sadly shuttering as Millennials and Gen Z scroll their news feeds where boomers once read the morning paper over coffee. Long-lead (planned months or years in advance), long-form features are going by the wayside as attention spans shrink alongside the amount of real estate available on newsstands and in magazine spreads.?

Simultaneously, journalists are being laid off in droves or pursuing more profitable industries (the PR to Journalist ratio is now six to one ). Those who remain (often in digital news) are inundated with outreach, struggling to keep up with a 24/7 breaking news cycle, developing soul-crushing, click-bait content to grab attention and satisfy advertisers, or shouting into the void as paywalls go up to drive subscriptions (meaning only the privileged few have access, those who aren’t burdened by the constraints of living paycheck to paycheck, a reality for three out of four Americans ).

What does this mean for you? Ultimately, a lot more unanswered emails no matter how good your pitch is—there simply isn’t bandwidth to cover every newsworthy or human interest story.

There is and will always be a place for earned media but in the current landscape, your strategy can’t be either ‘earned’ or ‘owned’—it’s now a “yes, and” (to borrow an improv theater concept).?

As media and mediums continue to evolve, take charge of your narrative, and tell your own story! Remember, social platforms have a built-in, geographically diverse audience with billions of users. Leveraged correctly, you have a megaphone at your fingertips to elevate your business and mission, while building an online community that complements what you’ve built in real life.

Daniela: This is all amazing advice that I hope Planet & Purpose will take back and apply to their own MarCom efforts.?

Now, a question for Jade, for those lucky enough to land press coverage, how can you make the most of it across mediums to drive return on investment (ROI)?

Jade: I’m glad you asked! Playing off what Rachel said above, promote the heck out of the media hits you receive on your social media.?

Remember to also create and update the ‘News’ or ‘Media’ section on your website (SOA’s here ) and your organization’s press kit—such as founder 1-pager, compelling images of you and your company in action, product details, pitch decks, questions you like to be asked on stage, and you and your organization’s media footprint.

Often, journalists will ask my team to send them a press kit right out of the gate to learn more about an organization and its founder before the interview stage. These also come in handy when coordinating with conference organizers and panel moderators ahead of speaking engagements.

Daniela: Back to Sabrina and Kalli. Tell me, how do you draw inspiration when building brand identity and content for a business??

Sabrina: The people we get to work with and represent are easily the biggest inspiration when telling the story of SOA and our mission. We have over 7,000 young ocean leaders, 50+ startups, 300+ grants, and hundreds of supportive mentors, partners, and more in our network from all over the world with various backgrounds, expertise, and solutions to restore the ocean. They each have their own inspiring story worth telling. It is a true burden of riches in the best way possible.?

Since joining the team at SOA, I have had the privilege of traveling to Costa Rica, Panama, New York, and soon, Greece , to support SOA’s community at events, conferences, and more. I get to meet hundreds of passionate, purpose-driven people all working towards a common goal of restoring our ocean—from marine policy advocates to coral reef restoration experts. Capturing their stories and propelling them forward is such a joy for me.

Kalli: Historically, this space has been dominated by boring, information-heavy, hard-to-understand branding—far from ‘sexy’ and engaging. I have the pleasure of helping brands stand out by developing aesthetic, climate-centric visual assets that represent their unique impact. I always say your overall visual identity should convey the urgency of climate action and showcase your startup's efforts to mitigate environmental challenges. Visual elements across platforms (website, social media, and marketing materials) should consistently reinforce brand identity and recognition.?

Maintain a strong, brand-forward online presence by actively engaging on social media platforms with updates, insights, and success stories, and to connect with the climate-conscious community.?

Daniela: Thank you all for sharing your unique and individual approaches to building a strong MarCom strategy for climate-focused businesses!?

I’d like to pose a final question anyone can answer. How can other communicators learn from your experience and contribute to healing the ocean and planet where they are already at?

Jade: For professionals not sure where to start, I highly recommend getting involved with the Communications Network (ComNet) .?

ComNet gatherings bring together over 1,000 marketing, communications, and digital professionals at leading foundations, nonprofits, and corporations in D.C., NYC, San Francisco, Denver, and beyond. You’ll be in a room with visionary communicators from institutions like the Smithsonian Institution , National Geographic , Associated Press , Nature Conservancy , and more.

I started off attending the local gatherings earlier in my career and later served on the ComNet board. It was one of the most transformational opportunities I’ve had as a professional and I developed long-lasting relationships with practitioners over the years—many are my clients to this day!

Rachel: If are already in the industry and you want to pivot to communicate specifically on climate, you can find an ‘in’ where you are at.

Ask your superiors to pitch a client’s Environmental, Social, and Governance (ESG) initiatives to their industry’s trade publications for a trend story. Working in-house? Write a blog post on your colleagues’ collective efforts to make day-to-day business practices more sustainable.?

Think outside of the box, and I guarantee you can get some green skills under your belt where you are. For example, the very first pitch I ever wrote in travel PR centered on a sub-niche: ecotourism. Passion and a proof point can open doors.

Remember, you are already doing more than you give yourself credit for if you’re just assessing how to contribute. To borrow a concept I learned in sociology, the planet and ocean have a free rider problem . Society as a whole benefits from its majesty and resources, but they’re being depleted because people are not pitching in to regenerate and restore. We don’t have a choice anymore: everyone must do their part.?

Some carry the burden more than others. The grassroots and community organizers, the policy advocates, and the tech geniuses in the sustainable blue economy are all doing more than their fair share. It’s a privilege to contribute by elevating these changemakers restoring and conserving our shared heritage and legacy we’ll leave behind to our children and future generations—the ocean, and our planet, through my work at Hyperfocused Communications .

Sabrina: Utilize the power of your own network.?

If you are looking to get into climate communications, start connecting with people on Linkedin and other social platforms that are associated with the organizations, companies, or roles you are interested in. If you have a university alumni network, research who from your alma mater are already in the field you want to enter and set up a time to get to know them and learn how they got to where they are. If you didn’t attend university, explore industry-related professional networks and job boards! Some of my favorites to suggest (especially for women) are Women & Climate , Project Dandelion , Green Jobs Board , Schmidt Marine Job Board , and of course, Sustainable Ocean Alliance !

The best experiences and opportunities I have come across began with directly reaching out to individuals who I genuinely found their background, experience, and/or story interesting and sparked up a conversation. You never know where a friendly DM may land you—with a mentor, peer, scholarship, or a job.?

And if there are any UCSB Gauchos out there who want to connect, I’d love to support your journey into the ocean-climate space!?

Kalli: Throughout my evolving career, from designing compelling marketing materials to curating visually stunning experiences, I’ve witnessed the profound impact MarCom can have in shaping perceptions, building connections, and driving positive action at local and global levels. Launching a consultancy extends my ability to support brands across industries unlocking the power of regeneration.?

From hotels and farms to travel and food companies, I've developed a set of practices that help companies integrate conscious, regenerative, and sustainable principles into their operational and marketing systems. Similarly, fellow communicators and aspiring communicators can cast a wider net to support conscious businesses to ethically integrate, amplify, and monetize climate action through creative storytelling.

There is immense potential to minimize the environmental footprint of every business while making a net-positive impact on its surrounding ecosystem and local community—all while increasing profit and ensuring sustainable success through strategic marketing campaigns, innovative brand development, and impactful content creation.?

Daniela: Wow, this was a truly insightful discussion. I want to thank each of you for sharing your brilliant insights and for all you do to bring impact-driven solutions to the forefront of the MarCom space. You are the ones amplifying the stories that need to be heard.?

Again, THANK YOU!?

Jade: My pleasure, I deeply value our relationship and hope this will be helpful for ecopreneurs and aspiring comms professionals who’ll one day help advance ocean and climate solutions! Speaking of, I wanted to give a special shoutout to my team at GSG— Victoria Dellacava , Molly Lienesch , Lizzie Mafrici , and Mallory Premock —who do an amazing job on behalf of SOA and advancing ocean health.

Kalli: Thank you for the opportunity, Daniela! If your readers are interested in marketing that conveys impact, developing more aesthetic branding, and launching compelling marketing partnerships, my contact information is in the ‘BONUS’ section below.

Rachel: Of course! It is an honor to collaborate with you and SOA to amplify your youth-driven goal to heal the ocean in this lifetime. I hope this has been valuable for founders and young people interested in developing their narratives, subject matter expertise, and online presence.?

Sabrina: Thank YOU, Daniela. For creating such an incredible organization with SOA and giving young professionals like me a chance to make a difference for our blue planet. See you back in the ‘office’!

Enjoyed this release of Planet & Purpose ??

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Exclusive Opportunities for Planet & Purpose Readers

New York-based readers are encouraged to apply for GSG’s 2024 Summer Internship in Communications and Public Affairs . Learn more here and feel free to reach out to Jade directly with your resume and to express interest at [email protected]

For a marketing strategy that integrates impact or support revamping branding to be aesthetic, visit Climate Conscious Marketing or get in touch with Kalli directly at [email protected]

If you’re looking to expand your content, develop thought leadership, or pursue media relations, Rachel is happy to offer a free consultation call to Planet & Purpose readers. Email her directly at [email protected] or complete the online form via Hyperfocused Communications .

If you are a climate-focused content creator, influencer, blogger, or videographer, or are generally interested in amplifying SOA’s mission through social media and other digital platforms, please reach out to Sabrina at [email protected] .