A ‘feisty’ woman’s guide to gendered and sexist words we must stop using – PRONTO!
Vikki Maver
Writing Skills Trainer ??| Founder ?? l Copywriter ??? | Content Strategist ??| Giphy Queen ??
Sexism comes in many forms. Sometimes it’s blatant. Sometimes it’s subtle.?
In fact, it can often be?so?subtle that we’re not even aware of it.
I believe the best example of this subtlety exists in our language: everyday words and phrases with sexist connotations that perpetuate harmful gender norms.?
So this International Women’s Day, I’m doing my part to help us?all?(however woke or well-meaning we may be) become more self-aware – and sensitive to the language we use.??
First thing’s first: ‘Feminist’ is not a dirty word
The Macquarie Dictionary defines a feminist as?“a person who supports the belief that women should have the same rights and opportunities as men.”
Kind of a no-brainer, right?
And I’ve good reason to believe that?everyone?I’m close to – in both my personal and professional life – is a feminist.??
So why are many men (and some women) so quick to reject the label… even when they genuinely believe in gender equality?
I suspect it stems from the dated stereotype that deems all feminists as strong, forceful, angry, man-hating women.??
But, dear reader, it’s 2022. And high time we left that toxic typecast behind.
Do?you?believe in equal rights and opportunities for men and women??
If so, hello feminist ;).?
Newsflash: Men are?not?made of steel?
Why do we want and expect?all?men to be strong, brave and powerful…?all?the damn time?
And why do we use certain words and phrases that reinforce this expectation – leaving no room for men to be vulnerable or emotional (like, say… I don’t know… a WOMAN)?
Words and phrases like:
The (judgmental) adjectives reserved for women??
There are many describing words used solely for women.?
And even though some of these are?intended?as compliments, they are still gendered – and therefore harmful.?Words like:
But sadly, most female-gendered words are?not?intended as compliments. Take these examples:??
Successful, working women are?not?a novelty?
Women today make up almost half the paid workforce in Australia (ABS, 2020).
And guess what else? More than a third of all small businesses in Australia are headed by women.
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So why do we?still?fall into the trap of adding qualifiers to indicate a person’s gender or working status? Take these common terms:
CEOs can be women. And nurses can be men.
I admit, I often slip up on this one myself. Because like it or not, none of us are immune to subconscious bias.?
But try, if you can, not to pair a person’s gender with their job title – like in these examples:
Let’s also replace gender-linked titles with neutral titles:
And many people don’t identify as either gender
Using gender-neutral terms, where possible, is also about ensuring non-binary people feel recognised and respected.?
Naturally, the best way to know how a non-binary person wants to be addressed is to ask them. But if that’s not possible, here are some safe, easy substitutes you can make when referring to them:
Having multiple sexual partners is commendable.?If you’re a man.
When a man has multiple sexual partners, society sees it as a marker of his power – with congratulatory words like:
But when it’s a woman? We label her a:
Yup. Nuff said.?
A final fun fact: Men are only 49% of the world population
It’s true. And although I’m not a numbers person (I’ll take Wordle over Sudoku any day), I’m pretty sure this means we have more women than men on our planet.?
With that in mind:?
And please,?please: don’t use?he?or?him?as a generic term for a hypothetical individual. Instead, rework your sentences in the plural. For example:
I assure you, I’m well aware that sexist and gendered language is not the cause – but rather a?product?– of our stubbornly persistent patriarchy. And that for real progress to occur, so much more needs to change.?
But that doesn’t mean we can’t all at least try to play some small role in bringing that change about.?
I’m no feminist?hero. Just a self-confessed word nerd trying to do her own teeny tiny part in creating a kinder, more respectful world. For?all?genders.?
Independent Pharmaceuticals Professional
2 年Wonderful writing!
Content marketing, copywriting and blogging. I help business owners produce high-quality, original content easily and time-efficiently.
2 年Love your post Vikki. Related but not quite the same topic - think about the compliments you give little kids, yours or other people's. Instead of telling little girls they're cute or pretty, tell them they're strong or clever, or praise them for keeping trying when it gets hard. Let's try to change the assumptions the next generation grow up with.
Creative Director | Copywriter | Craft | CX
2 年This one kills me: I'm not a "working mum", just "working" and a "mum". It's not the 1950s anymore. Can't say I have ever heard of the term "working dad".
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2 年Superb article Vikki Maver - I agree with every word!