Feelings & LinkedIn

THIS Maya Angelou quote made me think about LinkedIn & YOU

Have you heard this quote from Maya Angelou-

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel..."

It's such a deep and profound string of words that can make you very aware of how you're making someone feel.

I hang on to this quote, and many others and I just become aware of these words from time to time.

But this time when it crossed my mind, I became thoughtful-

Because I drew a connection between our time on social media, especially LinkedIn, and this quote.

I've seen instances where marketers try to sell their services on social media by bringing someone (their ideal clients!) down.

I've seen copywriters follow strategies like- pointing out mistakes in a client's website in order for them to think - 

"Hey! She definitely knows it better"

However, I approach selling differently.

I don't want my first encounter with my target client to be one where I'm tearing down his website copy.

Because I know my ideal client through and through, I know that a majority of them are unsatisfied with their website.

C'mon, who isn't?

Websites are always a work in progress and someone else always has it better than you. (DAMN I salted my own wounds there!)

And I know my ideal client is trying to fix everything else in their business that needs immediate attention and they just can't get to the website. Not just yet.

But these are business owners- they have 101 things on their plate, which doesn't mean the website isn't a priority. No, they think about their website quite a lot- almost every time they post a blog post or update an article.

But I know that the last thing they want is for some expert to swoop in with unsolicited advice, no matter how well-meaning.

WHY?

Because it would not make them feel better.

Instead, offering your services to them and trying to fix those loops- in a straightforward email- underlining their pain points but not rubbing them in their faces- might do the job.

You see- this approach will make them FEEL understood and seen and recognized and really just...understood!

They know it's a priority. They know it needs fixing. Just tell them that you know that they know it needs fixing. Tell them that you know that they know that it needs to be a priority.

Acknowledge everything around that.

Make them feel seen.

And they will never forget your cold email from a sea of cold emails they receive.

Same with LinkedIn.

When you start posting content aimed at your ideal clients...first, take the time to know them through and through.

And when you do, show them that you understand.

And do what you can to make them feel better.

They will become your tribe. Your community.

And then you will never have to sell because you already get them and if you get them then you get what they need. Simple?

Now, what do you FEEL about this approach?