Feeling scent-imental? ??

Did you know a positive mood can be increased by 40% due to smell???

Entering the festive season, retail turns its attention to emotion, sentimentality and ultimately, gifting. Turning to the power of scent, brands often evoke these feelings with the gift of fragrance.

One of the challenges brands come to us with when launching a fragrance is how to bring a scent to life within a retail space; how to totally immerse their customers in the mood and feel of the fragrance in a way that only physical retail can do.?

The solution is not a simple one, but through a deep dive into the ingredients, the history and the intention of a scent, a multi-sensory and hyperphysical experience can emerge.

From walk-in scent houses to a flame-engulfing red velvet wonderland, read on to delve into the world of experiential fragrance.

Gemma Ruse, Co-Founder + Creative Director

Supersized, handcrafted?ingredients?bring?to life Liberty’s first?fragrance collection in a multi-sensory?display of nature

Launching Liberty's LBTY. fragrance collection - each based upon an olfactory translation of an archival Liberty print - we produced a series of window displays and an atrium installation for the world-famous department store.?

Filled with roses, iris flowers, figs, oranges, ferns and more, the displays were all handcrafted from paper by our skilled artisans and housed in walk-in rooms in which scent diffusers immersed the shoppers in each fragrance.

Explore the project

XAG Loves: Daniel explores this year's Venice Biennale, a city-wide, sensory eco-utopia

Strategy & Sustainability Lead Daniel walks us through his time at the cultural exhibition and his stand-out moments.

Take a look

“It’s hard to imagine a smell even though it can provoke a torrent of emotions and memories.”

BoF unpacks how technology is being harnessed to evolve fragrances based on how they impact mood.

Find out more

A swirling flame-inspired pop-up immerses customers in diptyque’s festive campaign

Getting into the holiday spirit, we created an immersive, red velvet wonderland for diptyque’s Marylebone pop-up store, inspired by the dancing flame and brought to life with floor-to-wall fabric and swirling gold benches.

The concept was formed around the fluid movement of fire, with visitors invited to wander through spirited pathways that spark curiosity and engagement with the collections.

Explore the project

Ready to bloom in 2024??

What will next year hold for retail? The development of AI and innovative technologies, the improvement of sustainable spaces, or the rise of maximalism??

Stay at the forefront of the industry?with us and let's make your next launch stand out against the crowd.

Start creating your next WOW moment ??

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