“Feeling peaky, madam? Try a little sulphuric acid.”

“Feeling peaky, madam? Try a little sulphuric acid.”

Drayton Bird Drayton Bird

Drayton Bird

发布日期: 2023年4月14日
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I’m writing a book?about Claude Hopkins -?probably the most talented person ever in advertising.

He made millions - but what a rogue!

A while ago Timo?J?ppinen?told me something I knew but had forgotten.?

(Timo?who worked with me for a while?is now Finland's leading direct marketer)

Hopkins made his first money out of two?“medicines” called Liquozone and Dr. Shoop's Rheumatism Remedy.

In those days all sorts of dangerous concoctions were sold to the gullible public?- a?bit like the internet swindles?today.?

Suddenly Liquozone was exposed.?

It?was almost entirely water with a weak solution of sulphuric and sulphurous acid plus?the odd?trace of hydrochloric acid.

Hopkins fled to Paris and?had a nervous breakdown...

I’d forgotten this story?which just?shows I am indeed becoming senile.?

It was in a very good book -"The Man Who Sold America".

That man was Albert Lasker, who made more money in advertising than anyone ever.

But Hopkins made it possible. Just with the power of his pen.

He was so good that by 1918 Lasker used to let him name?his own salary.?

I have been astonished by what I have learned about him.

I suspect you will be, too.

If you are at all interested in the power of advertising,?read his short book "Scientific Advertising".

Only?takes an hour.

It's free when you sign up to my mailing list.

Nothing to buy.

If you're wondering just how good it is, David Ogilvy said "This book changed the course of my life."

Will it change yours?

Read it and see.

Best,

Drayton

Steve Gibson

Copywriter - financial, health, internet marketing

1 年

I can't wait to read this book! BTW, do you know where Hopkins lived when he was in Paris? If so, let me know, and I'll make a pilgrimage and post a pic.

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Akihiro Okuda

Investor, AI-powered Digital Marketing Strategy, Content Creation and Copywriting.

1 年

I'm looking forward to reading and learning from your new book. I can't wait for it!

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Justin Oberman

Copywriter, Ghostwriter, and Sought-After Brand Builder for People and Companies

1 年

May I be one of the firsts to review it?

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Michael (Mike) Webster PhD

Franchise Growth Strategist | Co-Producer of Franchise Chat & Franchise Connect | Empowering Brands on LinkedIn

1 年

When is your book coming out Drayton Bird?

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David L. Deutsch

I write copy, coach copywriters and copy teams, and uncover big breakthrough ideas | $1B+ in client success stories | See link for 2 FREE reports: "Copywriting from A to Z" and "How to Come Up with Great Ideas"

1 年

Drayton, I can’t wait to read your book! First time I read Scientific Advertising I checked it out of the Ogilvy & Mather library — and was shocked at how infrequently it had been bowmrrowed.

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