Feeling overwhelmed about the 'best way' to grow your new coaching biz? Try this.
Sarah Clarke
Package up your genius & shine brighter w/ a purpose-led, signature coaching/consulting programme that empowers women & sells on repeat. Consistently attract & enrol?? clients every month to get off the feast-or-famine??
I've been working with my coach on my own messaging this week. It's consumed my every thought. In the shower. On the school run. In bed late at night. (Maybe you can relate, dear reader!?)
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I've been exploring how I to better articulate precisely what it is that makes my approach to business coaching unique and different to that of my peers. Something I am very good at helping own clients work out. But can I do it for myself? Can I fudge. ??
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Growing a 'You-shaped' business has always been my 'differentiator'. But it's always been quite hard to explain what I mean by it and why I believe it to be true.
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So I'd love to know in the comments if what I'm about to say makes sense!
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My case for the benefits of growing a YOU-shaped coaching business.
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What would you say is the secret to growing a coaching or consulting biz that makes you happy and makes you good money?
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Take it from me (and as someone speaking from personal experience) you won't the answer to this question in any of the following places:
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? The free masterclasses you've been attending
? The freebies you've been downloading (and then forgetting to look at)
? The biz podcasts you've been listening to whilst you're cooking tea
? The posts from that influencer 'biz guru' posting from her Bali beach hut in your instagram / LI feed
? The biz books you've read cover- to-cover and scrawled all over with highlighter
? Your competitors' content and sales pages
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Been. To all of these places. Done. Them all. ??
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What if the answer to the question at the top of this article had been under your nose the whole time?
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But you've been too preoccupied with what everyone else is saying you should be doing that you've failed to see it.
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What if I was to tell you that the answer could be found by simply stopping for a moment and asking yourself the following questions:
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?? Who am I and what am I doing when I feel safe, happy and energised?
??? Who am I when I feel like me on a good day? Me at my best.
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What if the key to growing a happy, profitable coaching business was simply about leaning into and dialling up the version of you when you're at your best?
What if it was about leaning into more of what feels good. Natural and authentic to you and in true integrity with who you are?
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?? Imagine how much happier could your life and business become?
?? How much for freedom and fun could you have?
?? How much more impact and income could you make?
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What if you could re-create the exact conditions that would allow you to be this version of yourself most days (I'm a realist!) in your new coaching business?
?Good news. You can. ??
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You simply need to decipher the following:
? What energises you
? What lights you up
? What you're really passionate about
? What really matters you
? What motivates and drives you
? What you're doing when you're in your Zone of Genius
? What knowledge and skills are you excited to share with others
? What are you doing when you communicate at your best
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Knowing these things about yourself makes everything so much easier, because you can shape and grow your coaching business around who YOU are rather than around someone else's '6-Step-6-Figure-Tried-and-Tested-10k-Month' cookie -cutter strategy. ??
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Instead, you'll be able to use the knowledge of who you truly are when you're at your best to inform the exact business model and strategies that will work best for you.
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You'll finally be able to work out:
?? Your most profitable and feel-good niche
?? The kind of clients you'll most love to work with
?? The problems you'll most enjoy solving and are best-positioned to solve
?? The results you'll be able to help your dream clients achieve
?? The unique way you help your dream clients achieve those results
???? The services to create that will change your dream clients' lives
?? The type of marketing approaches that will work best for you
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I call this "Your Work Happy Business Blueprint??".
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No two people will have the exact same blueprint. It'll be as unique as you are. Mine won't work for you. And yours won't work for me.
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This approach works because it's grounded in Positive Psychology - the science of what makes humans flourish.
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Whether you're just starting out or your existing coaching business no longer feels like you, my unique YOU-shaped business approach works.?
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It will help you feel happier and be more successful, on your terms. So you can make the impact and income you started your business for in the first place. ??
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If this approach sounds like something you could do with, comment below this article or send me a DM with the word LOST if you'd like the details of my unique 6-month, self-paced online business coaching programme, Lost to Found(er)??, hosted in The Orchard?? community.
If you'd like to receive business advice like this straight to your inbox every week, you can sign up to receive my Happy Startup emails by clicking here .
Sarah x
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