Feeling Chatty: Let's Talk AI, HubSpot, Content, and More

From our camp to yours, here's what's on our minds

Hi there,?

This month's Field Notes has a little bit of everything—content, AI, HubSpot, podcasts—pretty much all our favorite things.

Happy reading!

Short-Form Content

Many of us are guilty of scrolling through countless TikToks, Reels, and other short videos in one sitting. No matter how much we try to pull away, they just keep drawing us back in! Check out HubSpot's blog to learn why we respond so well to short-form videos, and why you should consider incorporating them into your strategy.

CLICK HERE

AI Editing Tips

AI-generated content often has a pretty distinct tone, which, if left unedited, can be seen from a mile away. Here, Jasper AI shares editing tips to make your content sound like you.

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Talking AI With Ryan ???

Marketing automation and AI tools can be game-changers, but strategic thinking is key. If you aren't keeping your finger on the pulse and staying focused on the why and what of your messaging, you risk losing touch with your audience. Tune into Ryan Ruud's conversation with Audrey Strong and C. Lee Smith on the SaaS Fuel podcast, Manage Smarter, to get Ryan's take on how to effectively utilize AI and other MarTech while still prioritizing a human-centered approach.?

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To Gate, Or Not to Gate? ???

Gated content is a pretty polarizing topic. Requiring an email and contact info is perfect for getting contacts, but the form wall can also deter potential high-quality leads. Like almost everything in marketing, there's no simple yes or no answer to if gated content works. It's all about how you incorporate it into your digital strategy.

Check out our blog for the pros and cons of gated content, best practices, and helpful KPIs to track.

HubSpot Highlight?: User-Based Workflows

Have you all started experimenting with user-based workflows yet? Lake One's HubSpot Onboarding Specialist, Skyler, sees this tool as being especially helpful for sales teams. Here's an example he created involving playbooks: A sales user submits a playbook, and the manager is notified via internal email that a playbook has been submitted. It's a quick and simple way to ensure everyone is on the same page.???

3 Things To Make You Smile ??

We're grateful for the things that make us stop and smile. We're sharing the good vibes with you.?

1) Happy Pride Month ?? ! To find ways to support and celebrate, click here. ?????

2) This TikTok perfectly captures the energy we're bringing into this warm summer weekend. ?? ??

3) At Lake One, we can always count on our daily Wordle Slack convo. If you're not yet on the NYT Games Wordle train, we recommend you check it out!