This week in influencer news, TikTok ends its Creator Fund for a new initiative favoring longer videos, amidst a music rights dispute with Universal impacting creators. Brands like Wendy's and Kellogg face backlash for their marketing tactics, as influencers tap into connected TV and Amazon reviews for earnings. The debate over user-generated content versus paid influencer partnerships intensifies, with a shift towards Gen Alpha influencers and female creators taking the lead in the industry. LinkedIn emerges as a platform for influencer marketing. Read more below.
Additionally, we’re now adding food and beverage trends below.
- TikTok is shutting down its Creator Fund
: TikTok waves goodbye to its Creator Fund, pushing creators towards longer content with the Creativity Program. A pivot or a pitfall?
- TikTok Begins Removing Universal Music Publishing Songs, Expanding Royalty Battle
: TikTok and Universals royalty battle escalates, pulling a vast catalog of music off the platform. Creators and fans are caught in the crossfire, losing a key promotional tool.
- Social media trends: pricing and power
: Wendy's dynamic pricing sparks backlash, Kellogg suggests cereal for dinner amid financial advice controversy, and Reformation teams up with Monica Lewinsky for a voting initiative, stirring social media conversations on brand strategies.
- Creators on connected TV - How influencers are impacting shoppable TV and commerce
: Influencers like MrBeast and Rhett and Link are making waves on streaming platforms, hinting at a future where more creators bring their content to connected TVs.
- Meet the Amazon ‘influencers’ making money off everything they own
: Amazon influencers turn everyday items into cash by reviewing everything from kettlebells to rubber duckies, transforming video reviews into a lucrative side hustle.
- After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers
: Brands are pivoting to Gen Alpha influencers, shifting from Gen Z tactics to include younger voices in marketing, and carefully navigating marketing to minors.
- Female creators and UGC content dominate the influencer marketing industry, new report finds
: Female creators and UGC content are leading the influencer marketing industry, with projections suggesting significant growth and opportunities for creatives in the digital world.
- How LinkedIn is becoming a hot spot for influencer marketing
: LinkedIn is transforming into a prime venue for influencer marketing, attracting attention with dedicated agencies like Creator Authority connecting brands and creators.
Viral Food & Beverage Posts since 2/18/2024
- A variation on the traditional Cacio e Pepe
- Simple, healthy desserts: Three-Ingredient Fudge
, Oatmeal Banana Chocolate Chip Cookies
- Turning salads into subs/hoagies/sandwiches: Crunchy Chicken Caeser Sub
, Chicken Caeser Salad Sandwich
, 10-Minute Chopped Salad Sandwich
- Pizza sandwiches
- Dessert mashups: Cookie Croissant
, Snickerdoodle Blondies
, Carrot Cake Cheesecake
- Beans: Antipasto Three-Bean Salad
, Cuban-Inspired Black Beans
- High Protein Recipes: Buffalo Chicken Spaghetti Squash
, Day of Eating 130g of Protein
, High Protein Snack Meal Prep
, Double Chocolate Protein Cookies
