Feedback on Website Setups

The setup to build a website oftentimes is as much or more than the annual cost to maintain. In an effort to ease the financial investment on building a website, I looked at how cell phone companies add the cost of a new cell phone ($50-$500) into the buyers contract service. Typically cell phone plans require a 2-year commitment with the inclusion of the new phones.

This has worked obviously well for Verizon, Sprint, T-Mobile, etc.

So, what would be your choice:

1. Pay for the new website, then go month-to-month on the service
2. Commit to a 2-year service, no up-front setup fees