Customer feedback can significantly help you improve your business. To maximize its benefits, you need to collect and respond to feedback effectively.
- 85% of small and medium-sized businesses consider feedback crucial for company growth.
- 97% believe the importance of customer feedback will continue to grow.
- 42% of companies collect feedback chaotically, without any systematic approach.
Here’s why businesses should prioritize collecting feedback:
- Feedback helps you understand how potential customers perceive your company or product, why they pay attention to it, and what results they expect from their purchase.
- Responding competently to feedback builds customer loyalty, as many regular customers value both the product and the communication process with the business.
- Customers often identify product shortcomings better than businesses. Proper feedback analysis helps improve the product, making it more convenient and useful for the target audience. - Feedback often reveals what products or services customers feel are missing.
- 95% of potential customers read reviews about a company and its products before purchasing. Genuine positive feedback stands out from custom-made reviews and significantly increases the chances of a purchase.
1. Use after-sales service evaluation forms;
2. Request product reviews by email;
3. Create popups to assess customer loyalty;
4. Collect feedback using chatbots;
5. Offer a callback option on your website;
6. Provide standard feedback forms on your website;
7. Conduct in-depth interviews with your target audience.
Learn more about encouraging customers to leave feedback on the SendPulse blog.
