Feed Your Obsessions

The thought of reaching my potential feeds me.???

Success feeds me.?

What you pay attention to is what you get. The more attention you give something and the more you feed it, the stronger it grows. In life and business, it is vital to pay attention to the things and people that are working for you. You also need to ignore the things and people that are not working for you.

I make lists of the things that make me stronger and those that don’t. I use those to feed the beast and starve anything that causes me doubt.

Many people admire my drive. They ask me, “What drives you?”?

This might be the most important question for anyone to answer. For me, it’s an ongoing effort to feed the beast and starve the doubt.

And we’re not talking about just one “beast.” At any given point in your life, you’ll want to feed several beasts at the same time. These are goals that need to be attended to, fed, and exercised. Some of my beasts include being the most successful guy in my space, getting my money right, and being a great husband and father.

If you feed the beasts, your dreams have a chance of becoming reality. When you suppress them, they will almost surely turn into envy, fear, doubt, and regret.

Stay focused on what allows you and your business to grow, and invest no time, energy, or resources in those things and people that don’t.

Feed Your Obsessions

When you are obsessed with things that are good and you constantly feed them, all the negative things fall away. Why? Because you don’t care about them. Your attention is fully on the good stuff.

I will never tell you that anything is impossible.? A while back, a total stranger came up to me and said, “I understand your goal is to have eight billion people know your name. You know that’s impossible, right?”?

I thought this guy isn’t talking to me. He’s just trying to make sense of all that he has given up on. I don’t need anyone to remind me how difficult or unlikely my goals are. I know that. And I’m still going to go for it because the alternative is too painful. I will judge myself less for coming up short than I would for never going for it.

Stay Laser-Focused On Your Goals

You need to channel your obsessions into the success you desire.?

Lots of people talk about goals as a good idea or a nice “to do.” But not me. And not any successful person I know.

Goals aren’t a New Year’s resolution, a journal entry, or a bumper sticker. They are critical to your life’s happiness and fulfillment. I can’t stress this enough. Don’t write goals down and look at them once in a while. Eat, sleep, and breathe your goals. Not just because you “should” but because you “must.”?

Feed the beast so that it becomes so powerful there is no room for doubt. Because the moment you divert focus from your goals or take your eyes off them, you get lost in all the noise of your mind and the world.

Wake up and go to sleep focusing on your goals. Write them down every morning and read them every night until they become a part of you. Once you internalize them, you will see everything around you as a means of achieving those goals. The moment you quit this practice, you will find yourself falling into the cycle of work without purpose.

And don’t forget that goals will continue to mature and change. You will not write down the same goals five years from now that you write today.

Focus On The Future

Keep your attention constantly focused on the future rather than the past.?

What will you create? What can you do that has never been done before? Look at what’s in front of you and disregard what’s behind you. Feeding the beast will keep you laser locked on your future and the discovery of your potential.

As I write this, I have thousands of apartments under management. But when I was starting out, I couldn’t imagine owning that much real estate. I remember thinking, If I could get twenty units making me a little extra money every year, I would be thrilled. That’s all I could see then.?

Because I allowed my goals to mature and expand as I achieved my targets, I can reach more of what I see as my full potential. Today, that twenty-unit apartment goal I had years ago seems tiny and small.

When setting massive 10X goals, it’s easy to get temporarily overwhelmed.?

“How can I do that? I’ve never done it before. I don’t have the money, the know-how, or the connections yet. I’ll have to deal with lawyers, regulators, and investors.” And on and on. When I think of all the reasons I can’t accomplish a goal, the beast goes into hibernation.

Rather than going along with the fears, I think about how I can provide great housing for tens of thousands of families. I think about how I can create great jobs and salaries for my employees. When I feed the beast, something almost magical happens. I suddenly find myself seeing how I can do this rather than how hard it is. Almost out of nowhere, I find myself in meetings and having different conversations with people who can get me there.

?????

Obsess With Learning

The easiest way to feed your beast is to spend time learning something new or learning how to get even better at something you’re already doing. You can make the super successful your mentors. Buy their books, go to their conferences, and read their interviews. Load your phone with podcasts and audiobooks that you can listen to while driving to work and home.

The point is to immerse yourself in knowledge.?

Speaking of knowledge, if you’ve ever wanted to learn about real estate investing, I have something for you.

It’s a free training where I show you my proven strategy for investing in real estate.?

I’ll teach you how to find, buy, and fund a great real estate deal…?

Where to find deals…

How to know what to pay for a deal and…

How to get funding…

Look, the current economy has created the greatest real estate opportunity of my life

And I am going to take advantage of it. Even better, I’ll share with you everything I am doing when you join the free training live

We’ve got limited seats on this webinar, so secure your seat to this free REI webinar now .

Be Great!

Grant Cardone