Feed your creativity ???
Neil Bennett
I help outdoor, sports and lifestyle brands grow ?? ???? ???? | To the outdoors via 20 years building global brands in strategy, advertising and design ?? | Delivering fresh ideas daily for marketeers and founders ??
Food, drink and nutrition with an outdoor and active spin, this week we serve up:
╳ Maurten | Ads that get beyond?benefits
╳ Living Things Soda | Gut loving goodness
╳ Hunter Gather Cook?| A unique cooking experience
╳ YETI X Liquid Death | Casket Cooler
╳ A food for thought | Higher level camp food
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NOMADIC CREATIVITY: Get beyond your benefits
No product talk, no science deep dives, and no performance promises.
Just an unapologetic celebration of the personal ‘trophy rooms’ that live in every athletes mind.
The memories of triumphs, missed opportunities, and what-ifs.
Trophies earned not by age or ability—but by just showing up, sweating, and striving.
Maurten’ “Mind Full of Medals” isn’t your average sports nutrition ad.
But that’s why it works.
→ Loaded with tension.
→ Empowers the audience.
→ Differentiates the brand from the competition.
ON OUR SOCIALS: What we've seen and been talking about this week
Introducing: Helmut Smits
An artist who takes a playful twists in combing food and drink with the outdoors.
Living Things | Gut loving goodness
Livings Things?are the new kids on the gut-health block, serving up prebiotic sodas filled with belly-loving bubbles.
And their identity is just as lively?as their belly-loving?drinks.Big, bold, bright, and playful, they've?shined a light on the good-for-you microbes behind the gut-friendly ingredients, to create an identity that feels just as alive as the ingredients within.
Hunter Gather Cook | A unique cooking experience
Hunter Gather Cook, located in rural East Sussex, serves?up a unique cooking experience. Founded by Nick Weston, it invites food lovers to master the arts of outdoor cooking.
Equipping individuals with the skills and tools to become modern-day hunter-gatherers.?By enabling them to get hands on alongside a talented team of skilled chefs, dedicated hunters, passionate foragers, and expert fire masters.
Nick and his team are taking the art and experience of outdoor cooking to a whole?different level.
YETI X Liquid Death | Casket Cooler
A cooler that promises to keep your drinks ice cold for eternity. SOLD!
YETI and Liquid Death' unique collaboration, the one-of-a-kind?"Casket Cooler" is the perfect blend of morbidly cool design and tongue-in-cheek humour.
It's the perfect talking point for summer BBQ's. Who wants one?
Food for thought | Gourmet camp kits
Could "gourmet camp kits" change the game of camping cuisine?
Who knows, but it's something we'd certainly?like to see more of.
Imagine cooking up a gourmet style burger after a full day of walking in the wilderness or even a philly cheesesteak loaded with the finest ingredients.
We know this wouldn't work in all circumstances, but we can't help but think, why isn't there more of this about?
What's your thoughts?
No Normal Coffee | Redefining?the?norm
Forget pour-over kits and Aeropress — no normal coffee has redefined the caffeine?the game with their weirdly genius (and award-winning) coffee paste in a tube.
Yes, coffee paste... in a tube.
Squeeze it into hot or cold water, slap it on toast, or if you're really in a hurry, just suck it straight from the tube! It's compact, convenient, and means no more lugging around unnecessary gear, a true adventurer's dream.
STUDIO ITINERARY: 3x bits of culture to take into your weekend
1.?Space:?Nguy?n Coffee, B?o L?c, Vietnam
Now this is a real hidden gem. This open-air space, nestled in nature is the ideal spot for a relaxing coffee?and enjoying?coffee and the outdoors. CHECK IT OUT
2.?Book: Outside: Recipes for a Wilder Way of Eating By Gill Meller
Perfect for whipping out on your next camping expedition! Gill Meller’ book is packed with foody goodness, mixed with a bit of fire-making, foraging, and gear tips on the side.
3. Podcast:?How I Built This With Guy?Raz | Liquid Death: Mike Cessario
Listen in as Mike Cessario’s talks everything from turning Liquid Death into a $100M+ brand to their non-conventional advertising and everything in between.
Excursion Studio:Brand Basecamp
Building your brand can feel like climbing Everest.?
You want to reach the summit, but you're unsure how.
But?what if you could integrate a team with 20 years of experience in creating top brands into your own marketing efforts, without a hefty agency retainer?
Then you might want to consider?our new platform?Brand Basecamp.
A toolkit and blueprint specifically?designed for founders and small teams in outdoor, sports, and lifestyle sectors.
It will help you build consistent strategic direction for your brand and marketing.
And fuel your climb to the top with fresh ideas and tactics.
What you’ll get:
→ Big ideas without the big spend:?Gain access to strategic frameworks and marketing insights that work, tailored to your business.
→ Clarity & Consistency:?Craft a brand story that resonates and delivers a consistent message across every platform.
→ Expert Guidance:?Twice-monthly 1-on-1 sessions, helping you solve problems, sharpen your strategy, and inspire fresh ideas.
→ Save Time:?With access to brand-building templates, creative assets, and specialists at your fingertips, you can get more done with less.
→ On-Demand Support:?Need advice on the fly? We’re just a WhatsApp message away.
Sound good?
Let's get started on your brand's ascent together.
All you need to do is book a free discovery call and see how Brand Basecamp can get your brand climbing to new heights.