Fediverse, Flexibility & Future

Coffee's hot, news is fresh! Jump in for another ride of Zeitgeist News with our passionate Senior Account Manager, AI Jacqueline Hogue , proudly representing the Stars and Stripes! ?????

Let’s get down to business and prepare to explore this week’s #OneStepAhead edition. Let the race begin! ???

Unveiling Future Paths: Fediverse's Social Media Shift Towards Intimate Online Communities???

Our very own Senior Creative Strategist Cristina Palmiotto investigates the shifting terrain of social networking, particularly focusing on the potential influence of the Fediverse in the near future.?

"Humans can maintain only a limited number of social relationships, approximately 150".

Reflecting on this observation, she suggests that the Fediverse may offer a novel approach to online connection by prioritizing smaller, more intimate communities conducive to forging deeper connections.?

While acknowledging that the full effects may not yet materialize in 2024, she maintains an optimistic outlook regarding its future impact. She anticipates that decentralized platforms could gain prominence and traction in the digital landscape in the years to come. ?

Not by chance, recent developments - like Threads' integration with the Fediverse – showcase a move towards fragmented networks. This resonates with the growing belief that the Fediverse could shake up the status quo of copycat apps and demonstrates the potential pitfalls of centralized control.?

Cristina's analysis ponders the evolving dynamics of online communities and the potential benefits of decentralization for nurturing genuine connections. As we navigate the complexities of digital interaction, her insights offer a valuable perspective for the future of social media.??

Emily in Paris? No, Jacqui in (remote) Turkey!?

As the trend of remote work continues to rise, its multitude of perks becomes increasingly evident. At ZN, we've wholeheartedly embraced this shift, recognizing the many advantages it brings. Senior Account Manager Jacqueline Hogue shares her genuine affection for what we like to call #ZNLife from her residence in the Turkish Mediterranean coastal town of Ka?.?

?? Empowerment for Innovation: Working independently with ZN allows Jacqui and her team the freedom to explore off-the-beaten-path solutions that resonate deeply with clients and their audiences. Plus, having the flexibility and freedom to structure a harmonious work-life balance means that Jacqui eagerly anticipates each workday; it’s about “adulting” done right!?

?? Living the #ZNLife: This digital dynamic ecosystem turns every project into a mutual journey marked by shared insights and collective growth. The icing on the cake? This lifestyle thrives beyond the conventional, unfolding in the world's scenic spots—from serene beaches and bustling airports to cozy cafés and winter wonderlands. It's here that constant learning and innovation bloom through the exchange of expertise among specialized professionals, often inspired by their temporary or “digital nomad” surroundings.?

?? Meaningful Impact: Whether it's spearheading global campaigns or supporting local initiatives, Jacqui takes pride in contributing her skills to projects that drive positive change and leave indelible marks on the digital landscape. Here, passion meets purpose every single day, and everyone’s crushing it when it comes to bringing project visions to life!??

Forget the long commute, remote work lets you make a real difference in the digital world, all while working from the comfort of your own space. ????

#ZNLive with Harold Tor-Daenens tomorrow!??

Join us tomorrow at 2 PM for a chat with Harold Tor-Daenens . We'll discuss the inspiration behind Beers & Politics EU, its impact, communicating about the EU, and how technology has reshaped political communication. Plus, we'll explore the significance of informal gatherings in enhancing public understanding of political issues.?

#ClientNews?

A Deep Dive into Reproduction with ESHRE's Latest Venture ?

We're excited to share news of an important project led and delivered by our Account Manager, Julie Richert , alongside her project team Youssef K. , Justin R. , and Nicolas Charloteaux . Our thrilling collaboration with Laura Rossignoli and Andreas De Nutte from the European Society of Human Reproduction and Embryology (ESHRE) has brought to life the "The Focus on Reproduction" website, now live for your exploration!?

This project has been an exhilarating journey for us, and we extend our deepest gratitude to ESHRE for their invaluable collaboration and support throughout. It's been a rewarding experience bringing this platform to life, and we are truly excited about the possibilities it holds.?

Dive into the latest in reproductive science, keep up to date with ESHRE’s ongoing activities, and discover stories of remarkable individuals in the field. The website promises a blend of insightful articles, stunning visuals, and engaging audio content, designed to enrich your understanding and curiosity.?

Whether you're deeply involved in reproductive studies or simply interested in learning more, "The Focus on Reproduction" offers a wealth of information in an accessible and engaging format. It’s a resource designed to intrigue, inform, and inspire.?

Explore more here??

#ZNLive with Bertrand Wert, Thomas Huddleston, and Larry Moffett #Episode 370?

In this episode of #ZNLive, CEO Philip Weiss and Social Content Manager Daniel Bartual , brought together Thomas Huddleston , Academic Collaborator & University Partnerships Advisor, Bertrand WERT PhD. , Innovation Maker, Democracy Player & Advocate, and Larry Moffett , Business Development Consultant, Entrepreneurship Advisor, & Climate Activist.??

Brussels got dissected today! ????? They dove deep into the city's vibrant democracy and how civic engagement is the engine behind its welcoming community.??

Diversity was the big takeaway, with Thomas Huddleston declaring that:

"Brussels stands as one of the world's most diverse cities." ??????

This sentiment was echoed by Bertrand, whose passion for the "European project" and the "beauty of the Brussels community" reflects the values of "development, democracy & freedom." ?????? Finally, Larry, the NYC transplant, chimed in with an outsider's perspective:

"The resource of knowledge, experience, ideas, and potential of entrepreneurship here is tremendous." ??????

Philip Weiss knows it well too:

"It's a very diverse hub, where people from completely different horizons have different perspectives of the world." ????

Key Takeaways:??

?? Active democracy fuels inclusivity and a thriving society.?

?? Innovation tackles global challenges and drives sustainability.?

?? Cultural diversity enriches communities with diverse perspectives.?

??? Informed political engagement creates cosmopolitan and democratic societies. ??

Recommendations ??:??

Thomas: "Get Out the Vote" by Donald P. Green and Alan S. Gerber, a must-read for those looking to increase voter turnout, and the "New Europeans Initiative Changing the Table" podcast for insights on European elections. ????

Bertrand: Dive into the works of Jürgen Habermas "A New Structural Transformation of the Public Sphere and Deliberative Politics" to understand the essence of European democracy and the importance of communication freedom. ??

Larry: Stay updated with the Change Now conference in Paris for the latest in sustainability and innovation.

Daniel: Explore the MigratieMuseumMigration in Brussels to understand the city's diverse history. ?????

Philip: Engage with "Anna Karenina" by Leo Tolstoy for a journey through philosophical and psychological depth and indulge in the finest Brussels chocolates to share the love. ????

Did you miss?#ZNLive?Last Friday? Check the highlight post on?LinkedIn.?

In Focus?

Call all puzzle masters! ???

The newest episode of our ZeNNY series is here, showcasing our Marketing Manager Gaia Gambaro !??

In this edition, we're thrilled to have Nicolas Charloteaux , our Production Manager, share a special phrase in his native language for you to decipher. ????

Can you identify the language and decode Nicolas's message? Challenge yourself, share your best guesses in the comments, and remember to tag a friend who loves a good brain teaser! ???

#BeersPoliticsEU & ZN on The European Elections: Are EU policymakers reaching out to citizens?

?? In collaboration?with? #BeersPoliticsEU, we will be joined by a panel of EU public affairs professionals as they talk about the key question at the forthcoming EU elections: are our EU policymakers reaching out to ordinary citizens? Our panel will be looking at the main difficulties of reaching out to citizens, especially the key discrepancies between what citizens experience daily and what is happening in Brussels/Strasbourg. We will also be discussing how and why different segments of the population vote (or not vote) in the elections, and what the information channels are that might influence their voting patterns.

Joining us in the panel are Valentin Dupouey, Director, College of Europe, Federico Terreni, Policy & Advocacy Manager, European Movement International, and moderator Harold Tor-Daenens .?

?? Location: ZN - Chausée de Boondael 6/8, 1050 Ixelles?

??? When: Wednesday 17 April 2024

??Doors Open 17:30

???Time: 18:00 - 19:00, followed by Q&A plus informal chitchat

?? Entrance fee: FREE

#BeersPoliticsEU, organised by Harold Tor-Daenens, is the Brussels chapter of the worldwide trademarked movement of Beers & Politics which aims to democratize political and policy discussions by opening these up to the public.?

Join the #BeersPoliticsEU Meetup page to stay informed of future events.

Join?the #BeersPoliticsEU WhatsApp community to be alerted to any last-minute changes.

Get your Free eBook Now!

Maximize the potential of digital advocacy in preparation for the 2024 EU Parliament elections with this comprehensive guide! ?? Explore essential tactics to enhance your message, sway discussions, and effect real change. Armed with ZN's seasoned expertise, you'll be primed to play a pivotal role in shaping Europe's future ????.?

?Download our e-book here to stay #OneStepAhead!??

Digital News and Trends?

LinkedIn Goes Vertical: A New Dimension of Professional Storytelling?

LinkedIn is introducing a vertical video feed, inspired by popular formats like TikTok, offering a new way for users to engage with business insights and professional stories. This update brings a fresh experience to content consumption, aligning with the platform's goal of fostering dynamic professional interactions. As LinkedIn embraces short-form videos, a key question emerges: Will the introduction of short-form video content attract new, younger demographics to LinkedIn, potentially altering the platform's existing user base? This challenge will be crucial in shaping how professionals interact with and contribute to the platform moving forward. With LinkedIn's latest feature, the journey through professional content could become more interactive and engaging by the day. Explore here.?

EU Launches Investigations Into Tech Giants Over DMA Violations??

The EU Commission has swiftly launched a series of antitrust investigations targeting major tech players, including Google, Apple, and Meta, for suspected breaches of the Digital Markets Act (DMA). The DMA aims to curb the dominance of 'gatekeeper' platforms online – powerful online intermediaries that control access to users and services. Google faces scrutiny for self-preferencing the Google Play Store in Search, while Apple's App Store "steering" rules with Meta's ad-free subscription plan. Critics argue that app store tactics often tilt the playing field in favor of the platform owners, while Meta's ad-free offering has drawn privacy concerns. Amidst this, the EU is also examining Apple's new fee structure for alternative app stores and Amazon's ranking practices. With the DMA recently enforced, the EU asserts its commitment to fostering competition and ensuring transparency from tech giants. However, the long-term impact and effectiveness of these regulations remain uncertain. Gain more insights here.?

Blue Ticks and AI Tricks: X's Strategy to Boost Its Subscription Model?

X is rolling out a strategy to boost its subscription model by reinstating verification checkmarks to influencers, aiming to leverage their reach for enhancing X Premium's allure. Elon Musk’s plan offers free premium access to users with significant verified followings, coupling this with the integration of Grok, Musk's AI chatbot, across all premium tiers. This initiative seeks to elevate the status of the blue checkmark beyond a mere subscription indicator to a mark of engagement and exclusivity. However, the question remains: is Musk hoping this will make people like X again, or will users still be deterred by the prospect of AI chatbots whispering sweet nothings (or targeted ads) in their ear? The coming months will be crucial in determining whether this strategy breathes new life into X's subscription model and user base. Dive into this here.?

Meet the #ZNetwork?

Meet Jacqueline Hogue , our Senior Account Manager based in Turkey with a Bachelor of Arts, International Studies Major and a French Minor from Boston College. Beyond her professional endeavors, Jacqui leads a life infused with passion and adventure. Rarely does a sunset over the Mediterranean Sea elude her gaze, perfectly framed from her living room/office, often accompanied by a glass of rosé. Residing in southwestern Turkey, Jacqueline shares her abode with her Turkish partner and their cherished furry companions: her beloved Pocha the Frenchie, Cookie the tuxedo cat and Casper the Persian. Jacqui's linguistic prowess extends beyond borders: she speaks intermediate Turkish and effortlessly converses in fluent French and her native English. Although born and raised in the USA, her tenure in Brussels spanning 14 years culminated in her naturalization as a Belgian citizen. Jacqui's multifaceted background, coupled with her unwavering zest for life, enriches our team.?

?Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?