FedEx Clinches Chennai Super Kings Deal

Logistics giant FedEx has clinched a multi-year sponsorship deal with much heralded T20 team Chennai Super Kings (CSK).?

Under the deal, FedEx has become the five-time Indian Premier League (IPL) champions principal commercial partner and will have its logo emblazoned on the back of the IPL franchise’s match shirts beginning from the 2025 IPL Season.

“Sports transcend borders, uniting communities through passion, resilience, and shared experiences,” said?Richard Smith, chief operating officer, international, and chief executive officer, airline, FedEx. “Cricket is the heart and soul of India, a strategic market for FedEx, and this collaboration reflects our dedication to energising growth and prosperity of businesses and people across the country and beyond.”

Apart from CSK, FedEx will also back CSK affiliate Joburg Super Kings and transport equipment between the various Super Kings groups, including a franchise in Texas that competes in Major League Cricket (MLC).??

According to ASN data, FedEx has a mere 0.5% (US$463k) spend for its category in the Asian sponsorship market since Q222 due to a string of high profile withdrawals including ATP tournaments in China and Japan.??Obviously, FedEx has much catching up in the Asian sponsorship landscape as it trails far behind its rival DHL (38.1%, ~US$32.2m).

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This article was first published in ASN's January 2025 no. 1 newswire.