February's podcast round-up
If, like us, you just absolutely love to listen to back-to-back PRmoment podcasts, then you'll be familiar with our podcast round-up.
With half-term in the mix, you'd think it would have been a quieter month for us, but you'd be wrong.
From pitches and M&A to PR ethics codes, we covered a wide range of topics. Take a look below...
1. Matt Neale, CEO of Golin, on the PRmoment Podcast
We were joined by 高诚公关 's global CEO, Matt Neale for our first episode of the month. Matt chatted to us about all things Golin, as well as the differences between PR in the UK and PR over in the US.
A really insightful listen if you're planning on working on the other side of the pond: https://www.prmoment.com/podcasts/matt-neale-ceo-of-golin-on-the-prmoment-podcast
2. RAJAR’s results for Q4 2023
This is a bonus podcast where we chat about RAJAR 's latest results. For those of you who aren’t aware of RAJAR - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom
Each quarter, it publishes the listenership figures for UK radio. This offers a really interesting insight for PR people on how the UK public engages with this important channel.
On the show, Ben Smith was joined by Alex Blakemore , newsroom producer at markettiers , to talk us through the RAJAR results for Q4 2023.
There were some really interesting points, including the Beeb losing part of its share, down from 47% to 43%.
3. How do you find your organisation's reputation North Star? With Ellie Thompson and Danielle Restivo
Delphi co-founder Ellie Thompson and ZOE 's comms director, Danielle Restivo spoke to Ben Smith about how to find your organisation's reputation North Star.
If you're wondering what a reputation north star is, it was perfectly explained on the podcast: “A reputation north star gives you your reputational requirement. It gives you absolute clarity. It’s a living shifting thing. It’s about what reputation we need if that’s what we want to achieve as a business.”
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Want to know more and see how you can find your organisation's reputation north star? Have a listen to the podcast here: https://www.prmoment.com/podcasts/how-do-you-find-your-organisations-reputation-north-star-with-ellie-thompson-and-danielle-restivo
4. Did anyone read the PR ethics code? A discussion about the PR ethics with Mary Beth West and Trevor Morris
We were joined by Mary Beth West and Trevor Morris on a recent podcast, off the back of some insightful funded research by the Institute of Business Ethics that Mary Beth worked on with Fletcher Marketing Communications .
The research compares and contrasts 24 global ethics codes of PR and Mary Beth talked through some of the themes of this research. We also heard from Trevor Morris, co-authos of Public Relations Ethics to get his thoughts on the research.
Have a listen here: https://www.prmoment.com/podcasts/did-anyone-read-the-pr-ethics-code-a-discussion-about-the-pr-ethics-with-mary-beth-west-and-trevor-morris
5. The Global Creativity Review: February 2024
Here, we gather some of the best PR brains to share their favourite creative content for the month. On the show this month talking about the best bits of PR creativity were:
James Gordon-MacIntosh , co-founder and chief creative officer at Hope&Glory PR , Leila Mountford , partner, creative director at Portland , Kim Allain , creative lead, MSL UK .
To remind the listeners of the only rule of our global creativity review, is that our creatives are not allowed to choose their own work!
Want to know what they chose? Have a listen here: https://www.prmoment.com/podcasts/the-global-creativity-review-february-2024
6. The review of PR Pitches and M&A in UK PR: February 2024
Our February 2024 Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch does what it says on the tin.
Ben and Andrew discussed the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.
Take a listen to all the PR activity for February here: https://www.prmoment.com/podcasts/the-review-of-pr-pitches-and-mergers-acquisitions-in-uk-pr-february-2024
If you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.