February's Ideas, Announcements, and News From Rubicon Carbon.
Recently, climate pessimism is having a moment.?
As I type this amidst a welcome rainfall here in Los Angeles after a tragic few weeks, many of us are simultaneously processing what it means that the United States is stepping back from its climate commitments. There are many reasons to feel like the world is losing steam at a critical moment in our effort to prevent the worst effects of climate change.
I empathize with those who feel discouraged but also see reasons to be optimistic.
Rubicon Carbon operates in the Voluntary Carbon Market (VCM), where corporate net-zero pledges cover a significant percentage of current global emissions. Though continuing to evolve, the VCM has the ability to move forward with climate action regardless of the political views of the governments of the day.
What’s more, much of the scientific groundwork done in the VCM is useful for complementary efforts, including compliance markets (which currently cover almost 25% of global emissions, according to Trellis) as well as international efforts that are emerging thanks to recent announcements around Article 6 of the Paris Agreement made at COP29 in Baku.
Furthermore, from where I sit, there is much low-hanging fruit available to unlock climate action: clearer and more realistic pathways to corporate net zero emissions, for example, will help us differentiate between greenwashing and the kind of responsible corporate action that can reduce greenhouse gas emissions and catalyze decarbonization. The VCM, which may be the world’s largest climate initiative, is, at its core, not restrained by financial resources, technology, or human resources; it’s restrained by a lack of clarity regarding the use of carbon credits, which is entirely within our control to fix.
Now is not the moment to give up; rather, we must persist in our efforts to create climate action by building on the remarkable work of generations of scientists, economists, technologists, and dedicated policy experts. We can’t be the generation that stopped investing in solutions.
Instead, let's make this the generation that turns challenges into opportunities, proving that resilience, innovation, and collective action can lead us to a more sustainable and thriving future.?
As Winston Churchill fittingly once stated, "To each, there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour."
If you’re planning on attending GreenBiz 25 in Phoenix, be sure to reach out to us through the GreenBiz app or visit us at booth 149.
领英推荐
Rubicon Carbon Project Highlighted in the Wall Street Journal?
Ponterra’s Azuero Reforestation project, which is financed by Rubicon Carbon, Microsoft, and Carbon Streaming, was highlighted in the Wall Street Journal as an example of a high-quality carbon removal project. [Read the article]
Listen to Dr. Jennifer Jenkins on Harvard Business School’s Climate Rising Podcast?
How are carbon credits meant to be used in corporate net-zero strategies?
Listen to Rubicon Carbon's Chief Science Officer, Dr. Jennifer Jenkins explain the role of carbon credits as a complement to decarbonization activities.
???????? ???????????? ???????????????? ?????????????????? ????????????’?? ???????????? ?????? ???????? ????????????-?????????? ????????????Canadian Liberal leadership candidate Mark Carney proposed replacing the national consumer carbon tax with a market-based system incentivizing green technology adoption. The shift would move Canada’s climate policy closer to the U.S. approach of market incentives rather than direct taxation. Read More
?????????????????? ?????????????? ?????????? ?????????????????????????? ???????? ???????? ???????????????? ????????????Microsoft agreed to offtake 7 million tonnes of carbon credits from Chestnut Carbon’s reforestation projects in the southeastern U.S., marking one of its largest nature-based credit investments. The deal focuses on small landowners, differentiating it from recent IFM credit sales by major landowners. Read More
????????????????????’?? ?????????????? ?????????????? ???????????? ???????????? ???? ?????? ?????????? ?????? ???????? ???? ?????????? ????????????California’s Federal Forests Losing Carbon at Six Times the Rate of Other StatesA USGS report found California’s federal forests are losing carbon due to increasingly severe wildfires, turning them from carbon sinks into net emitters. However, improved land management and restoration efforts could reverse this trend by mid-century. Read More