February's Finest

"Luxury" seems to be everywhere these days, but?Ultra Luxury? Now, that’s a different ball game. Find out how industry leaders define what puts the "U" in UHNW, and how you can up your game for the upscale. Here's our Editor-in-Chief to get you pumped for the February edition of LuxuryWise! ?

Fellow Luxury Travel Professionals,

Modesty is a virtue – in moderation. That's why we're casually disregarding it today to say this February edition is one of the best issues we've ever produced. Why do I think that? Because I'm convinced that you won't know which page to click on first.

The most exciting thing is our new focus on Ultra Luxury. As the term "luxury" becomes more and more commonplace (or more often co-opted), we are increasingly turning to the truly exclusive. That is why you will now find a focus on Ultra Luxury in every issue of LuxuryWise. We started off by getting to the heart of the matter with some of the industry's top players such as Stefano Bajona , Tyler Branco , Roxy Robinson , Kamaya Sangodkar , and Adriana Sladovnikova .

Anyone who's at the top will of course dabble every now and again with flights in "First" Class. We know you'll find our Tried & Tested piece on the brand new Lufthansa Allegris First Class as amusing as it is informative. Good for sales, and for avoiding potential pitfalls in a changing travel landscape. And here's yet another one to sell to your most discerning clients: our Discovery of the Month in Costa Rica caters to those who love privacy and immersive experiences

Speaking of sales, you won't want to miss the story (or ambition) of our Luxury Ambassador, Courtnie Nichols , who seeks to raise the business smarts of luxury travel designers with her new program in July in Austin, The Biz Huddle . Business is all about the value of time, and we're certain our Industry Insights interview with LUXPages founders Alicia C. Diez and Dora Karanikas will save you a ton!

It's that time of year again and ITB is just around the corner, and even though some may hesitate to admit it, everyone will be in Berlin again. We're looking forward to it, and have already had a chat with ITB Berlin boss Deborah Rothe in advance for our People with Passion about what exactly will become of the Home of Luxury and why the trade show is far from being written off.

Want more highlights? No problem: we introduce you to the latest luxury hotspots in Milan, caress your soul with the world's most beautiful hotel spas and take you on an expedition cruise through the Galapagos with the brand new Galaxy Sirius.

Stay cheerful through the winter gray, and see you in Berlin. Until then, I hope you enjoy reading our February issue!

Yours sincerely,

Iris M. K?pke, Editor-in-Chief

#luxurytravel #luxurylifestyle #luxuryhospitality #luxuryhotels #luxurydmc #luxurywise #ultra #ITB #italy #galapagos #lufthansa

Photo Credit: Volodymyr/stock.adobe.com