In February, Tmall's pet product sales were 1.488 billion yuan, up 7.1% year-on-year, with average prices down 9.2% year-on-year

In February 2023, overall sales of pet products on the Chinese e-commerce platform Tmall were 1.488 billion?yuan, up 7.1% year-over-year. The average industry sales price was 49.1 yuan, down 9.2% year-on-year. By segment, pet food sales accounted for 52% of the total, and maintained a growth rate of 19.5%.

Tmall's pet product market concentration continues to disperse

The pet products market concentration on the Tmall platform continues to disperse, with the industry's top five sales accounting for 11.7% and the top ten accounting for 18.7%.

Among the top ten brands in sales, there are six domestic brands respectively, pet food Myfoodie, pet health & food Nourse, pet food Keres, pet food Wangyiyanxuan, aquarium supplies Sunsun and pet supplies Hoopet. Among them,?Myfoodie February sales of 47.6 million yuan, an increase of 26%?year-on-year; Royal sold 36.8 million yuan in February, up 24%?year on year. The sales volume of Wangyiyanxuan Tmall?increased by 98.0% year on year, with a significant growth momentum, single-month sales of 24.3 million yuan.

In terms of price, foreign high-end brands ACANA, Orijen and Instinct have obvious advantages, with average sales prices of 585 yuan, 613 yuan and 410 yuan?respectively, with prices showing a year-on-year upward trend. Domestic brands have lower prices, with the average price of supplies?of about 22 yuan.The price?of Nourse and Wangyiyanxuan has increased to a certain extent through product upgrading.

Cat food sales grew faster, and the overall cat economy outperformed the dog econome

Pet food Tmall retail sales grew 19.5% year-on-year to 772 million yuan in February. From a category perspective, cat food sales were 392 million yuan, up 27.3% year-on-year; dog food sales were 201 million yuan, up 12.4% year-on-year, with the cat economy overall outperforming the dog economy, but canned cat food showed a decline.

In February, the online concentration of pet food increased slightly compared with that of the previous month. The domestic brand Myfoodie maintained the leading position in the market, while the top brands in sales were Wangyiyanxuan, Keres, Nourse, Pure&Natural, etc.

Peidi's MeatyWay,?with a significant year-on-year growth rate. At the same time, brands such as Wangyiyanxuan, ZEAL, Solid Gold?and Wanpy also showed good growth. In addition, the sales unit price of Pure&Natural reached 203 yuan, which is the leading position among domestic brands.

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Pet nutrition products accounted for 63.3%

From the perspective of product structure, the retail sales of pet nutrition and medicine accounted for 63.3% and 36.7% respectively in February, and the sales of nutrition products increased by 31.9% compared with last month. The online concentration of pet health care decreased in February, while the market share of domestic brands increased. The retail sales of domestic brand Puant on Tmall channel increased by 55.4% in February compared with the same period last year, and the sales amount of health care products of Nourse decreased by 25.6% year-on-year.

(Credit: Time Pets)