February SmartBites
SmartCommerce
Make everything shoppable. Our platform transforms all of your marketing touchpoints into e-commerce launch points.
Join us for
ADWEEK HOUSE @ SHOPTALK
Tuesday, March 25, 9am - 2:15pm
?? Four Seasons Penthouse
Our CEO, Jennifer Silverberg, will be hosting a Group Chat ?? at 1:30pm on The New Rules of Marketing: Shopping Anywhere, Anytime. She'll explore how the shift to mobile-first, always-on shopping has transformed the marketing mix and discuss the new rules for engaging consumers and driving success in this fast-evolving landscape. #?? #TheNewRulesOfMarketing
Join us at the SMARTSUITE
Four Seasons Las Vegas ?? (Connected to Mandalay Bay)
Tuesday, March 25
3:30 - 6pm
Join us after ADWEEK HOUSE to continue the conversation over drinks and apps! ??
Wednesday, March 26
8am - 6pm
Pop by anytime on Wednesday – we'll be serving up fresh-pressed juices ?? and mimosas ?? in the morning, with snacks and sips available throughout the day. Schedule a meeting or just come hang, recharge ???, and connect!
Thursday, March 27
8am - Noon
Fuel up at a send-off breakfast ?? where you can wrap up conversations and connections over coffee and morning bites before you head home.
We would love to meet up at Shoptalk!
Gen Z: Digital-First Shoppers Who Are Changing the Game
As Gen Z continues to emerge as the dominant consumer group, ecommerce is seeing a major shift. We've pulled the most valuable insights from our latest ecommerce report to help you stay ahead. For CPG marketers, digital strategists, and service providers, understanding how Gen Z shops is key to staying competitive. Here are the top trends shaping their shopping behaviors and how SmartCommerce can help you adapt.
??Mobile Shopping Takes Over: A staggering 90% of Gen Z prefers shopping on mobile, pushing CPG marketers to optimize their digital experience for smartphones. This means prioritizing mobile-friendly websites and apps to capture Gen Z's attention on the go.
?? E-Commerce is the Priority: With 33% of Gen Z preferring to buy most or all of their products online (compared to just 13% of Baby Boomers), CPG marketers need to collapse the funnel. Brands should integrate buying opportunities into top-of-funnel tactics, making every touchpoint a potential sales moment.
??? In-Store? Digital Meets Physical: While online shopping dominates, Gen Z still visits stores – just with a digital twist. 56% prefer self-checkouts, and they use their phones in-store to compare prices and find discounts. For CPG marketers, creating an omnichannel experience is key. WithSmartCommerce’s omnichannel solutions, brands can bridge the gap between digital and physical retail to effectively engage Gen Z.
?? Speed is Essential: 65% of Gen Z prefers fast or same-day delivery, making it crucial for brands to incorporate quick commerce solutions into their online offerings. By integrating fast delivery options directly into the online shopping experience, brands can meet Gen Z’s demand for speed, ensuring a seamless and efficient path to purchase.
?? Deals Matter: While Gen Z loves online shopping, 81% are still influenced by in-store promotions. For brands, aligning digital and in-store pricing, as well as offering rebate opportunities, is crucial to driving engagement across all touch-points. With SmartCommerce's pricing tools and our rebate solution – currently in beta and accepting applicants – brands can create compelling offers that resonate with Gen Z, ensuring they stay competitive both online and offline.
?? How SmartCommerce Can Help: Gen Z has rewritten the rules for marketers—shopping doesn’t just appear at the bottom of the marketing funnel anymore. To connect with this generation, brands need to make every touchpoint shoppable, whether it’s on your website, social media, CTV, digital ads, or content.
With SmartCommerce’s solutions, brands can easily commerce-enable all of their marketing efforts, creating a seamless path to purchase no matter where or how Gen Z interacts with them. By integrating shopping into every experience, SmartCommerce helps brands stay ahead in the fast-evolving retail world.
To learn more about 2025 eCommerce trends and how to adapt, read the full report here.
?? Unlock Real-Time Insights with Our Latest Network Partner: Pathformance!
We added ?Pathformance to our partner network! This gives brands real-time insight into how their digital ads drive actual cart adds! ??
By combining our Click2Cart? technology with Pathformance's powerful measurement capabilities, brands can see exactly how their media spend converts to sales across all their retail partners. No more guessing games – just clear, actionable data to optimize campaigns and boost ROI. Get all the intel about this exciting partnership
??Commerce-Enable Your Product Pages in a Snap!
Want to transform your website into a full-on omnichannel shopping experience?
With SmartSite carousel technology, all it takes is implementing a few lines of code – just one time – to instantly enable commerce across all of your product pages.
Check out this video to see how quick and simple it is!
?? Watch Now
?? The CPG Scoop Podcast: 2025’s First Episode is Here!
The first CPG Scoop Podcast of 2025 has arrived—and it’s packed with insights you won’t want to miss! In this episode, marketing powerhouse Carolyn Nephew joins Jennifer Silverberg and Risa Crandall for an in-depth discussion on the evolving landscape of Consumer Packaged Goods.
Carolyn, with her impressive background from award-winning NYC agencies to leadership roles at Verizon and Reckitt, offers a fresh perspective on what’s really happening between product discovery and purchase in today’s market.
Key Takeaways:
?? Why "disruptive" is no longer just a buzzword
?? How rapid changes in consumer behavior are reshaping marketing strategies
?? What it truly takes to win in a digital-first world
Ready to dive in? Listen now to get the full scoop!
?? Click2Cart Your Way to Gold!
Everybody loves a little holiday fun, and St. Patty's Day is your chance to charm your way to higher conversion! This Shopper’s Choice demo showcases how recipe content transforms to instant (and increased) sales.
Check out how magically delicious inspiration turns into seamless sales drivers with these sweet, marshmallow-studded treats.
??? Retailer Rundown
We’re thrilled to welcome these NEW retail partners into the SmartCommerce network! Are you a retailer that isn’t in the SmartCommerce network yet? Click here to join. There’s no cost to you.