February Newsletter

From My Desk To Yours

Imposter syndrome in marketing is an exhausting mental and emotional burden. If you constantly overthink decisions, compare yourself to colleagues and second-guess your work, you’re not alone—over 80% of marketers experience this, according to Marketing Week. It’s more than just self-doubt; it drains creativity, impacts decision-making and undermines overall performance.

The key difference between lack of confidence and imposter syndrome lies in identity. It’s not about your skills—it’s about how you perceive yourself. With so many marketers feeling this way, it’s clear that something needs to shift.

The way forward? Establish processes that remove emotion from decision-making and focus on data-driven results. Confidence isn’t about perfection—it’s built through consistent action, learning and growth.

Here’s how to shift from self-doubt to self-trust:

1. Create a Clear Process: Define workflows and stick to them. Use proven strategies to guide decisions. Implement templates or checklists for consistency.
2. Track Key Performance Metrics: Identify KPIs that define success in your role. Regularly review data to see what’s working. Let data—not self-doubt—inform adjustments.
3. Learn, Adjust, Repeat: See setbacks as learning opportunities, not failures. Continuously refine your approach based on results.
4. Trust the Process—Not the Feelings: Doubt is normal; data offers clarity. Avoid impulsive, emotion-driven decisions. With each success, confidence naturally grows.

By anchoring your work in data and refining your process over time, you’ll shift from overthinking to executing with confidence. Remember, confidence isn’t something you wait for—it’s something you build.

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News

In 2025, small business owners are prioritising marketing and brand visibility, with 71% focusing on these areas to drive growth. Establishing a strong presence is essential in a competitive market, as it helps attract new customers and build a unique identity.

Additionally, 61% of owners are focusing on sales and customer acquisition, aiming to convert visibility into measurable results. This approach highlights the importance of turning brand exposure into increased revenue and a larger client base.

Research conducted by Small Business Britain shows that almost half (49%) of small business owners also believe social media and content creation will be key growth drivers.

These tools offer opportunities to engage with customers, build relationships and promote products effectively. By leveraging social media, small businesses can strengthen their brand and foster loyalty, making it a critical part of their growth strategy.

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