?? February Newsletter: Social Traffic Is Booming, But Are You Converting?
StoryStream
Win attention & inspire sales. StoryStream brings the authentic experience of social shopping to the world of eCommerce.
Social shopping is reshaping eCommerce, but winning attention takes more than great products. This month, we’re sharing three ways to turn paid social into conversions, how Fashion Week brands can break through the noise, and why employee content is driving higher engagement than ever. Don't miss our FREE eBook, Enough Runway, to see how top fashion brands are leading with authenticity. Plus, celebrate our G2 Winter 2025 awards, and catch the latest eCommerce insights in News Stream, including why LinkedIn is making a big video play and how AI is changing the online shopping experience.
Don’t just keep up, get ahead. Ready?
Jump Right In:?
?? 3 Ways to Improve Paid Social: Why is paid social underperforming?
?? Cutting Through the Fashion Week Buzz: Stand out with authentic content.
?? Enough Runway Free eBook: The secrets to winning big in 2025.
??? Employee-Generated Content: The next big opportunity in social commerce.
?? G2 Awards Win: A testament to innovation and customer success.
??? News Stream: What you need to know in eCommerce this month.
?? 3 Ways to Get More From Paid Social
Paid social traffic is up, but conversions are down. The customer journey goes from Inspired, to Redirected, to Disconnected. Harness the true power of social through social shopping experiences, personalisation, and retargeting.
?? Cutting Through the Fashion Week Buzz
Fashion Week floods social media with inspiration, but brands struggle to stand out. UGC, shoppable video, and AI-driven discovery turn hype into sales, with 73% of shoppers saying UGC influences their purchases.
?? Read the press release?here.
?? Enough Runway: Fashion in the Era of Authenticity
Shoppers expect more than products—they want authenticity. 79% demand diversity, 73% trust UGC, and social commerce is transforming fashion discovery. Learn how brands like Boden and Sweaty Betty use shoppable video, UGC, and sustainability to inspire loyalty.
?? How Employee-Generated Content is Reshaping Social Shopping
Employee content feels personal, builds trust, and drives action. Brands that empower their teams to create and share authentic content are seeing higher engagement and stronger sales results.
?? Read more here.
?? G2 Winter 2025 Badges: StoryStream Recognised for Excellence
The best technology is built for real impact. StoryStream’s G2 Winter 2025 awards highlight our seamless integration and world-class customer support, helping brands turn content into conversions effortlessly. A big thank you to our customers for making this possible!
?? Explore more here.
News Stream: Your Monthly eCommerce News Round-up ??
Featured:
?? Online Shoppers Want AI Personalisation.
?? LinkedIn's Video Push.
?? Super Bowl's Record Ratings Highlights Battle for Viewer Attention.
?? Discover the full digest here.